Marketing with Blogs

Blogging builds reputations, informs clients, and markets professional services. It can be done by individual lawyers or by groups or firms. Research best practices by reviewing top ranked blogs . Add a Blog page to your firm’s website and enable visitors to subscribe for email updates. Search blogs using the ABA's Search Tool , Justia's Blog Directory , and Lexblog's Network  to access blogs published by thousands of lawyers and law firms. Learn more by reading articles about creating , hosting , marketing , readership , rankings , starting ,  syndicating   and tips .  Read books like the ABA's Blogging in One Hour  and the Dummy's Guide for in-depth study. And see below for links to Blog Pages at law firm websites hosted by Justia. Sample Blog Pages at Law Firm Webistes Jeffer Mangels Butler & Mitchell , Los Angeles (Business Law) Arnold & Smith , Charlotte (Divorce Law) Siegfried River a , Coral Gables (Construction Law)

Marketing with Podcasts

Podcasts are recorded audio programs that are available using websites or podcast apps. Podcasting began in the early 2000’s. Now more than 30% of Americans listen to podcasts while driving, exercising, and walking. Lawyers can podcast to attract prospects and educate clients. It can be used to spotlight practice specialties or firm achievements.   Podcasting requires more time and money than other marketing activities, but it can help you and your firm stand out from others. Make podcasts available at your firm's website and on popular services like Amazon, Apple, Google, and Spotify.  Consider using a consultant to overcome technical challenges.  Below are resources for do-it-yourselfers, including articles, books, directories, and examples of lawyers who podcast.   Articles Challenges Finding Listeners   Keeping it Legal Lawyers Who Podcast   Launching a Podcast   Promoting Firm Podcasts Apps Apple Spotify Stitcher Books Podcasting for Dummies   Podcasting for Beginners Consulta

Career Advancement

Legal careers are a journey that starts with law school and ends at retirement. Stops along the way include new jobs and firms, practice specializations, career pivots, and partnerships. To assure career success, read articles about career strategies ,  creating a checklist , doing a makeover , getting a mentor , specializing ,  and professional development.  For in-depth study,  read career books  like the ABA's Guide to Building a Successful Law Career , NALP's Guides to Legal Specialties and  Managing Careers , and Thomson's Career Management Handbook . F or more information,  visit  career blogs  and  websites  like the ABA Career Center . 

Keeping Current

Set aside time in your daily schedule to check developments in law, news, and technology. Keep current on legal news by visiting legal news websites . Stay alert to general news by subscribing to top ranked aggregators , associations ,  blogs , newsletters , newspapers , podcasts ,  twitter feeds , and websites . U se social media posts for quick updates and scholarly journals for deeper learning.  Use  podcasts  and  social media while commuting, exercising, or travelling. Consult a bias checker to view a  bias chart . Avoid information overload by curating news sources and limiting media use, and switching off alerts. For more strategies, read articles about  checking facts ,  preemption checking ,  publications for lawyers , and staying current on legal news and  current events .  Also check resources at websites maintained by law libraries at universities of  HK , USF , and  UW .

Researching Legal Blogs

Legal blogs contain concise articles about developments in law , marketing , management , and technology . Publishers include associations , individuals , law firms , and  research organizations . Subscribe to a blog's RSS Feed or newsletter  to  stay current  with  top blogs .   Research blogs using  t he ABA's Search ,  Justia's Directory , and Lexblog’s Channels . Also see Duke's  Resources , NYU's Tools , the Law Professors Blog Network  and NLRG Archive . Remember  to consider the source and check the author to avoid using inaccurate information .