Law Practice Tips

Managing, supervising, and motivating lawyers is critical to law firm success. The following tips and resources can help you lead a successful team.   Tips Assigning - don't micromanage, but do provide guidance and support Changing - encourage creativity and be open to new ways of doing things Coaching - develop skills by coaching and suggest articles and CPE for self-study  Collaboration - promote collaboration with activities and communications Courtesy - respect and show interest in every member of the team Criticizing  - give frequent feedback, mentioning both strengths and weaknesses  Directing - provide guidance and directions when assigning a new case or client Flexibility  - be flexible by allowing part-time and remote work Praising - recognize team members for their work with gift cards, praise, etc. Technology - use apps to assign cases, monitor performance, and track progress Apps Calendars Performance Appraisals Projec...

Gift giving is a way to show appreciation and make a connection with clients. Personalizing gifts can keep your firm’s name in front of them. Consider using an assistant to help select promotional items and distribute them to clients. Consult bar association staff to confirm that there are no ethical issues with gifting or personalization (for example, state bar regulators in North Carolina recently gave a green light for promotional products). Below are additional tips for giving promotional items and resources with additional information. Tips Budgeting  - Budget about $1,000 to give away low-cost items like pens or calendars to your top 100 clients. Carefully consider order quantity since the cost per item usually reduces based on quantity ordered. In addition to the price for giveaways, remember to budget for the cost of personalizing, handling, and shipping to clients. Cards  - Include a card with a handwritten note thanking clients for their relationship and express...

A good reputation helps persuade clients, colleagues, and the judiciary. It attracts cases, adds authority, and improves interactions. Following is an action plan and resources to manage reputations for successful firms and careers.     Action Plan Branding - use a tagline on business cards, brochures, and websites. Listing - list in legal directories and social media; update at least annually. Monitoring - conduct weekly searches for inaccurate and negative information (e.g., Google, Bing, and social media). Planning - create a personal development plan to improve knowledge, skills, and abilities. Publishing - publish articles on blogs, periodicals, social media, and websites. Reviews - encourage reviews, reply to negative ones, and report fakes. Surveying - survey client satisfaction and respond to comments. Volunteering - pursue volunteer opportunities to develop your reputation.   Articles Willie Peacock, Strategies for Efficient Lawyer Reputation Management , C...

Landing pages are web pages that visitors find by following links in an ad, email, or social media post. They can be used a s a destination for blogs, bios, client events, and marketing campaigns. Landing pages help convert prospects into paying clients and track the results of advertising.  They can be made accessible by inserting links in online advertisements. They can also be publicized by using QR codes on print materials like brochures and business cards. For additional tips, read the articles and books listed below. Also see the samples of landing pages used by law firms with their pay per click advertising.  Articles Benefits of Landing Pages Creating a Lawyer Landing Page Designing Websites Improving Websites Marketing with QR Codes Sample of Law Firm Landing Pages Using Landing Pages for Marketing Books Getting More Clients Law Firm Marketing Tactics Marketing Firms on the Internet Standing out from the Competition Samples Edwards Law Firm  (Family Law, Atlanta)...

Compelling presentati ons are important in auditoriums, boardrooms, classrooms, courtrooms, and offices. Presentations should entertain, persuade, motivate, and educate. Skillful presenters get audiences to change their view, learn new things, and take action.  Below are tips for making effective presentations resources for further study. Tips Audience - research your audience and adjust to their level. Organization - begin with overview, next details, and end with recap. Practice - practice presentations in front of a colleague or friend.  Skills - develop skills by attending in-person or online seminars. Story - tell a story to illustrate your points and entertain. Video - use a video to appeal to emotions and sensibilities. Visuals - limit the number of slides and the content of each slide. Recording - record your presentation for replay as a podcast or YouTube video. Wording - keep sentences short and use inclusive words like us, we and our. Articles Adding Stories...