Showing posts from September, 2019

Marketing With Directory Listings

Free listings are available from Yelp, Google, and lawyer directories like Martindale-Hubbell,, FindLaw,com,, and Below are tips for creating listings and resources for improving them.   Tips Assignment - Start by assigning responsibility to a staff member for creating and updating directory listings. Budgeting - Consider paying for premium features  to improve your firm’s visibility.  Content - Include affiliations, names, bio's, publications, specializations, and links to social media accounts.   Directories   -  Listing in multiple directories will make your firm findable and improve your rankings on search engines like Bing and Google. Ethics - Carefully examine your options and comply with ethical requirements. Tracking - Consider using an app to track results and optimize benefits from directory listings. Articles Creating Directory Listings Digital Marketing for Lawyers Google Listings Google Reviews Managing Directory Listings U

Writing Articles

Writing articles (also known as content marketing) can help you gain visibility and win new clients.  Publishing your articles online and in print can drive traffic to firm websites, lead to new clients, and bring media inquiries and speaking engagements. Click here for an article that provides writing tips and resources for lawyers who want to write articles to promote their practice. Click here for an article that explains how content marketing can be more effective than social media marketing. Learn more by reading ABA books about Building a Law Practice One Article at a Time  and Creating an Online Publishing Strategy for Law Firms .

Marketing with Newsletters

A newsletter can be an effective tool for marketing the services of your law firm.  Alternatives include  blogging ,  e-alerts  and hybrid  combinations . Newsletters alert existing clients to available services and attract new clients to the firm.  Below are tips, resources, and samples to successfully market your firm with newsletters. Tips Articles  - write articles about accomplishments, lawyers, and developments Digital  - publish a digital version and email with services like  Mailchimp  or  TinyLetter Fee  - consider publishing for free instead of charging a fee Paper - publishing a print edition to send by US Mail Title - select a nice and catchy title to stand out from competition Articles Boosting Circulation Creating E-Newsletters E-mail Marketing Mailing Printed Newsletters Managing Relationships with Email Publishing Firm Newsletters Rainmaking with a Firm Newsletter Resurgence of Newsletters Starting a Newsletter Writing Effective Newsletters Books Business Writing Develo

Marketing with Speeches

Giving speeches will help you build your reputation and client base. Click here for an article with tips and resources for giving speeches. To be considered for speaking opportunities, c omplete your profile in directories maintained by the  ABA  and State Bars, and other organizations. Use the resources listed below to improve your speechmaking and marketing skills. Articles Giving Speeches to Get Clients How to Teach at CPE Courses Marketing with Public Speaking Speaking fo r Client Development Speaking Style Talking Tips Books Marketing with Public Speaking Speaking Outside the Courtroom Storytelling Techniques Presentation Skills Using PowerPoint Websites National Speakers Association Public Speaking Project Toastmasters