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Showing posts from March, 2025

Marketing with Articles

Prospective clients use articles to research legal problems and find legal representation Stand out from the competition by writing articles that demonstrate your expertise and show how you solve legal problems. Article writing is a low-cost way to attract and retain clients. Read on for tips about article writing and resources for marketing your legal services. Tips Articles – write articles for blogs, social media and firm websites. Audience – stay in touch with clients and attract prospects. Calendar - create an editorial calendar to publish articles on a regular basis. Frequency – set a goal of publishing articles monthly or quarterly. Handouts – distribute your articles at meetings and seminars. Newsletters – use newsletters to inform readers about legal developments and planning opportunities. Notes – send short handwritten notes to clients and referral sources for holidays and special occasions. Press Releases – announce new hires and bring attention to significant fi...

Closing or Selling a Small Firm

Start your retirement planning by mid-career. Begin by discussing retirement plans with a bar association advisor, CPA, financial consultant, or life coach. Then prepare a written plan with timeline, strategies, and tactics. Planning can bring positive results for you, your clients, and your firm. Consult the resources listed below for strategies to help you close or sell your practice. Following are tips for closing or selling a smal firm and links to resources for additional help. Tips Advisors - hire an advisor to assist with marketing, negotiation, and valuation. Agreement - use a “Buy Sell Agreement” to plan for the departure of a partner. Alternatives   – options include closing firm, designating a successor, reducing caseload, or selling. Ethics   – review ethical obligations to avoid infractions and pitfalls. Hiring – groom a young lawyer to replace an exiting lawyer. Insuring   - keep malpractice insurance for risks arising after closing or sale. License ...