Client Gift Giving

Promotional products are a rainmaking tool that keeps your name in front of clients for an extended period. Also known as giveaways, premiums, protocol, swag, and tchotchkes, they show gratitude and promote the use of your firm's services. See resources below for lawyer marketing and using promotional products to reward clients. 
Articles:
Keeping Clients Returning and Referring (Blog, Nov. 18.2018)
The Power of Promotional Products, (Australia Promotion Association, 2013),\ Gift Giving is Good for Businesses  (Business 2 Community, Nov. 3, 2016) 
and When to Give Give Business Gifts and Who to Give Them to (Small Business Trends, Oct. 26, 2015)

Comments

Post a Comment

Popular posts from this blog

Using Client Testimonials

Feedback enables firms to evaluate client satisfaction, determine client need for additional services, and provide testimonials for firm websites. Seeking feedback shows clients that you care about them. Methods include adding a Feedback Form to firm websites, emailing surveys, inserting questionnaires with invoices, and inviting clients and staff to serve on advisory panels. For more tips, read articles about  advisory boards ,  feedback programs , client surveys , creating testimonials ,  ethical considerations,  survey techniques , questionnaires ,  responding to feedback , seeking feedback , and   survey tips  and  techniques . View samples of online questionnaires  and  feedback forms . Also see printed forms of client surveys ,  exit questionnaires , and our blog posts about managing reputations  and marketing plans . Remember to check ethical requirements of your state bar before publishing testimonials. Below are links to sample Testimonial Pages at solo and small firm websites
Read more

Designing a Contact Us Page

Contact pages are an essential part of law firm websites. They facilitate communication with prospects and clients by providing the firm's address, phone number, and a form for emailing, or texting, or live chat.  Contact pages can be linked to client relationship software to improve client intake, marketing, and case management. Consider including  a disclaimer that a contact form submission or email does not initiate an attorney-client relationship.  Improve your firm's contact page by reading articles about  client relationship software , contact disclaimers ,  designing contact pages , improving client contact , and  the importance of client contact pages . For further study, read ABA books about  Internet Marketing   and  Virtual Offices . See below for links to sample contact pages with the name of the client relationship software integrated into the page.  Examples of Contact Pages Frankl & Kominsky , Boynton Beach, FL (Captorra) Law Office of David M. Goldman , Jack
Read more

Welcoming New Clients

Make new clients welcome by providing them with a welcome kit. The kit can be posted on firm websites, physically delivered at in-person  consultations or emailed for virtual consultations. Below are tips for creating welcome kits and links to resources to help you welcome new clients.  Tips Benefits - welcome kits create favorable impressions, set expectations, and streamline the onboarding process.    Contents - include a contact page, client questionnaire, firm brochure, retention agreement, and welcome letter. Cover - put the contents in a presentation folder imprinted with the firm's name to make it memorable. Digital - create a PDF or video for the benefit of clients that consult virtually or prefer being paperless. Education - use the ki t to introduce members of the firm, billing procedures, client responsibilities, possible outcomes, and timelines.   Tools - keep clients happy by using additional tools like practice management apps and client intake forms.   Arti
Read more