Managing Reputations

Clients, lawyers, and jurists use the Internet to evaluate your reputation for ethics, knowledge, and trustworthiness. In January 2021 the ABA released ethical guidance about responding to online criticism. Manage your reputation by monitoring references to your name on the Internet to correct errors and supplement information.  Use AAW's Checklist for Reputation Management and DBI's Digital Branding Checklist.  Read articles about building your reputationediting your Google profile, ethical concernshandling fallout from bad reviews, improving your reputationmanaging directory listingsprotecting your firm's reputation, and responding to negative reviews.


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