Clients, lawyers, and jurists use the Internet to evaluate your reputation for ethics, knowledge, and trustworthiness. In January 2021 the ABA released ethical guidance about responding to online criticism. Manage your reputation by monitoring references to your name on the Internet to correct errors and supplement information. Use AAW's Checklist for Reputation Management and DBI's Digital Branding Checklist. Read articles about building your reputation, editing your Google profile, ethical concerns, handling fallout from bad reviews, improving your reputation, managing directory listings, protecting your firm's reputation, and responding to negative reviews.