Improving Websites

Websites can attract new clients and improve communications with existing ones. For inspiration, visit exemplary websites on display at Juris Digital, Consult Web, and Disruptive Advertising. For reference, see articles about Adding a Chatbot, Creating Landing Pages, Improving Law Firm Websites, Essential Elements of Websites, Marketing Tips for Solos and Search Engine Optimization. For deeper study, read the ABA's Guide to Marketing on the Internet and Steven Krug's Don't Make Me Think.  Consider using a consultant that specializes in law firm websites like FindLaw, Justia, Lawlytics, and Martindale. Also, see below for a checklist of essential features to consider for your website.

BEST FEATURES FOR FIRM WEBSITES

About us - include a page with the firm's history, its focus, and how it solve problems and wins cases
Blog - add a page to blog legal tips, news about your firm, and developments in the law
Chat - include chatbots and assign responsibility to a lawyer or staffer to monitor them
Contact - include the firm’s address, phone, and email in the footer of each page of the website
Content - publish useful articles and white papers to attract visitors
Domain - select an easy to remember domain name
FAQ - include a page with frequently asked questions
Logo - create a distinctive logo that is visually attractive
Navigation - use hierarchical and topical navigation 
Podcasts - consider adding podcasts and videos
Portal - add a client portal for communication, document delivery, invoicing, and payment
Reviews - include testimonials from existing clients
Tag Line - use a concise description of your firm’s strength or focus

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