Marketing with Articles
Writing articles for magazines, newsletters, newspapers and websites is sometimes called content marketing. Writing articles can help drive traffic to firm websites, attract new clients, and bring media inquiries and speaking engagements. Submit them to publishers of print and online and online media. Send articles to clients to attract new business. Select timely topics and avoid legal jargon. Create an editorial calendar so that articles are published on a regular basis. Republish articles at your firm website and in your LinkedIn profile. Get more tips by reading articles about e-mailing clients, how to write articles, and writing to win clients. Also see books about Content Marketing, Marketing Checklists, and Online Publishing Strategies. For help getting started, consider licensing content from Blumberg or Justia. or hiring writers to produce it.