Marketing with Taglines

Firms use slogans (sometimes called taglines) to make themselves more memorable. Slogans are usually limited to a few words and describe unique features of the firm. They can be prominently displayed on websites, business cards, and stationery. When choosing or changing a slogan, use words that are timeless and easy to remember. Consider using a logo with the slogan to stand out like the Black Knight on the business card used by Palladin, the lead character of the 1950’s TV Western. For more tips, read articles about building a brand, designing a logo, selecting a slogan, ethical considerations, taglines vs slogans, and using them in email. For inspiration, see taglines adopted by famous corporations and large law firms. Also see the following examples from websites of solos and small firms.   

Sample Taglines

Bridge From Big Firm Experience (Silverberg Zalantis, Tarrytown, NY)

Cardoso Cares (Cardoso Law, Pensacola, FL) 

Call Earley, Before It's Too Late (Law Office of Chirstopher Earley, Boston, MA)
For Everything You Deserve (Grife Law, Boca Raton, FL)

Helping Clients Recover Physically and Financially (Persons Firm, Marietta, GA)

Helping Injured Bikers For Over 30 Years (Jeffey S. Glassman, Boston, MA)

Individual Strategies - Relentless Protection (Whittel & Melton, Spring Hill, FL)

Justice Obtained (Broussard and David, Lafayette, LA)

Nationally Recognized, Regionally Dominant (Silverman Thompson, Baltimore, MD)

People First, Passion and Persistence (Eddie Clark & Associates, Monroe, LA)

Reaching Higher, Landing Safer (David M. Goldman, Jacksonville, FL)

Your Future Is All That Matters (Hanlon Law, Sarasota, FL)
We Prove Ourselves With Every Case (Bradford Cohen, Ft. Lauderdale, FL)
Where Art and Business Meet  (Hrbek, New York, NY)
Where Your Family Comes First (M.C. Thomas & Associates, Washington, DC)