Going Solo

Starting a new law firm can be financially rewarding and spiritually renewing. Success requires diligence, integrity, and planning. Plan your startup by considering administration, marketing, staffing, and technology. Following are tips for start a successful firm and links to resources with additional information.

Tips

Adopt a Plan. Prepare a business plan and financial model. Select a system for accounting, billing, intake, and timekeeping. 

Attract Clients. Create a marketing strategy that includes launching a website and writing a blog. Also include in-person activities like speaking at local events, taking part in bar programs, and volunteering for charitable work. 

Consider Alternatives. Try improving your current job by changing practice areas, switching to flextime, or permanently working remote. Consider alternative career paths like changing law firms, freelancing, or working for a company, government, or nonprofit. 

Evaluate Systems – Consider buying a comprehensive software package to manage billing, calendars, cases, documents, marketing, payments, and timekeeping. Look for providers that have 24/7 availability, client portals, cloud access, security, support, and training. Check for compatibility with Adobe, Microsoft Office, Google Docs, and Quickbooks.

Establish Security. Follow cyber safe practices like client portals, document backups, device encryption, software updates, and secure networks. 

Order Supplies. Purchase business cards, office supplies, and stationery. Print law firm brochures and other marketing materials. 

Pick a Name. Select a logo, name, and tagline to make your firm more memorable to clients and prospects.

Recruit a Team. Decide whether to create the firm as a solo or with others. Consider staffing with freelancers and virtual providers to manage administrative tasks like billing, inquiries, and marketing.

Seek Referrals. Find networking sources, choose a referral method, and write a script. Periodically distribute marketing material to referrers. Use email and face-to-face communications to keep in constant contact. 

Select an Entity. Decide whether to practice as an LLC, partnership, or solo. Consider financing, liability, management, and tax attributes when selecting an entity.

Setup Workspace. Decide whether to the office at home, in an office building, or shared office space. Equip your workspace with adequate lighting, climate control, comfortable furniture, and technological tools. 




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