Marketing with AI

Artificial intelligence is changing how clients find lawyers and research legal issues. Google and other Search Tools now provide AI summaries at the top of search results making it difficult to attract visitors to websites.  Below are strategies to maintain visibility for firm websites and attract clients and prospects. Beat the competition by making your firm's website discoverable by search engines and clients.

Strategies
Ap - create an Ap version of your website to keep clients engaged
Content - publish in-depth articles and answers to frequently asked questions
Highlights - add a concise list of key points at the beginning of every article
Links - check for broken links that prevent search engines from discovering content
Syndication - publish links to articles on social media (Facebook, LinkedIn, Twitter, etc.) 
Speed - reduce graphics to speed loading and improve access by Search Tools.
Update - periodically update content since Google and other Search Engines favor updated sites
Writing - use a conversational tone and avoid legal terminology

Articles

Books

Videos

Comments

Post a Comment

Popular posts from this blog

Responding to Emails

Below are tips for responding to emails from clients, lawyers, and prospects, Prompt replies improve goodwill, relationships, and reputations.  For more guidance, see the articles and books listed below. And for examples, see below for sample responses to website inquiries. Tips Attachments - summarize attachments and include a list at the end of  message. Automating  - automate replies to acknowledge receipt and provide timeline. Courtesy - be empathetic, polite, and positive.  Length - keep messages short (use attachments for long messages). Promptness  - respond within 24 hours. Subject - limit to a few words to improve visibility. Articles Accelerating Replies Automating Responses Chat Tools Client Portals Converting Prospects Into Clients Designing a Contact Page Do's and Don'ts Emailing Professionally Ethics of Email Handling Unsolicited Inquiries Responding to Lawyers Sign-Offs and Signature Blocks Using Forms Books Mastering Email Writing Professional E...
Read more

Designing a Contact Page

Contact pages are an essential part of law firm websites. They facilitate communication with prospects and clients by providing the firm's address, phone number, and a form for emailing, or texting, or live chat.  Contact pages can be linked to client relationship software to improve client intake, marketing, and case management. Consider including a disclaimer that a contact form submission or email does not initiate an attorney-client relationship. Improve your firm's contact page by reading articles about disclaimers , design , enhancement , importance , responding to inquiries , and using QR codes . Consider adding a  client relationship app  to your Contact Page with software like Capterra, Clio, MyCase, and Zola. Read  books about Getting Prospects,   Marketing Online ,  and Virtual Offices . Click here  to view examples or see below for links to sample Contact pages at law firm websites and their client relationship app. Samples of Contact Pages...
Read more

Using Checklists

Checklists can help you to organize, manage,  and prioritize. Use checklists to avoid relying solely on your memory. Checklists can help you check status, plot deadlines, and share responsibility with lawyers and support staff.  Digital checklists facilitate the process by enabling members of the firm to collaborate and stay up to date.  Purpose -  Checklists compensate for cognitive limits on human memory and attention span. They help assure that all things are considered and completed.   Using -  Checklists usually contain a concise list of important items, names, or tasks. They can be used for comparison, verification, and checking for completion. They apply to all areas of law practice including contracts, corporate, family, and litigation matters. Following are some practical applications for using checklists: Name List  – track names for litigation, marketing, networking purposes Responsibility List  - delegate tasks to lawyers and supp...
Read more