Feedback enables firms to evaluate client satisfaction, determine client need for additional services, and provide testimonials for firm websites. Seeking feedback shows clients that you care about them. Methods include adding a Feedback Form to firm websites, emailing surveys, inserting questionnaires with invoices, and inviting clients and staff to serve on advisory panels. For more tips, read articles about advisory boards , feedback programs , client surveys , creating testimonials , ethical considerations, survey techniques , questionnaires , responding to feedback , seeking feedback , and survey tips and techniques . View samples of online questionnaires and feedback forms . Also see printed forms of client surveys , exit questionnaires , and our blog posts about managing reputations and marketing plans . Remember to check ethical requirements of your state bar before publishing testimonials. Below are links to sample Testimonial Pages at solo and small firm websites
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A good reputation helps persuade clients, colleagues, and the judiciary. It attracts cases, adds authority, and improves interactions. Following is an action plan and resources to manage reputations for successful firms and careers. Action Plan Branding - use a tagline on business cards, brochures, and websites. Listing - list in legal directories and social media; update at least annually. Monitoring - conduct weekly searches for inaccurate and negative information (e.g., Google, Bing, and social media). Planning - create a personal development plan to improve knowledge, skills, and abilities. Publishing - publish articles on blogs, periodicals, social media, and websites. Reviews - encourage reviews, reply to negative ones, and report fakes. Surveying - survey client satisfaction and respond to comments. Volunteering - pursue volunteer opportunities to develop your reputation. Articles Willie Peacock, Strategies for Efficient Lawyer Reputation Management , Clio Blog, Jun.
Contact pages are an essential part of law firm websites. They facilitate communication with prospects and clients by providing the firm's address, phone number, and a form for emailing, or texting, or live chat. Contact pages can be linked to client relationship software to improve client intake, marketing, and case management. Consider including a disclaimer that a contact form submission or email does not initiate an attorney-client relationship. Improve your firm's contact page by reading articles about client relationship software , contact disclaimers , designing contact pages , improving client contact , and the importance of client contact pages . For further study, read ABA books about Internet Marketing and Virtual Offices . See below for links to sample contact pages with the name of the client relationship software integrated into the page. Examples of Contact Pages Frankl & Kominsky , Boynton Beach, FL (Captorra) Law Office of David M. Goldman , Jack