Showing posts from August, 2019

Using Address Books

The creative use of an address book can improve client relations, boost your reputation, and attract clients.  They can be kept in printed books, online databases, and stored in the cloud.  They can be synced between computers, smartphones and other devices.  Click here  for an article with tips for creating and maintaining your address book.

Client Gift Giving

Promotional products are a rainmaking tool that keeps your name in front of clients for an extended period. Also known as giveaways, premiums, protocol, swag, and tchotchkes, they show gratitude and promote the use of your firm's services. See resources below for lawyer marketing and using promotional products to reward clients.  Articles : Keeping Clients Returning and Referring  (Blog, Nov. 18.2018), The Power of Promotional Products,   (Australia Promotion Association, 2013), Gift Giving is Good for Businesses   ( Business 2 Community , Nov. 3, 2016) and When to Give Give Business Gifts and Who to Give Them to  ( Small Business Trends , Oct. 26, 2015) Gift Sources: Blumberg , Deluxe , Halo , National Pen , Office Depot , Personalization Mall , and Staples Marketing Books: How to Capture and Keep Clients  (ABA, 2015), Li nkedIn Marketing (ABA 2017),  Marketing on the Internet (ABA, 2017), and  Small Firm Marketing  (ABA, 2015), and  Women Rainmakers (ABA 2015), 

ABA Marketing Rules

The American Bar Association gave a boost to marketing of legal services last year when it amended its rules to loosen restrictions on lawyer advertising and recognize new technologies. Click here to learn about the changes and resources for marketing legal services.

Looking Good in Print

Good typography makes your writing look professional and easier to read. Click here for an article about how to make your correspondence and reports look good in print.

Taking Notes

Note taking promotes listening and learning in the classroom. It can also be used to advance careers. Click here for tips and tools to improve your note-taking techniques.