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Showing posts from May, 2021

Being Covid Safe

Following are Covid-19 precautions for law offices. For more guidance, r ead articles about  best practices ,  mandating masks ,  requiring vaccinations ,  and  when to reopen .  Also see  Covid-19 websites maintained by the  ABA ,  CDC  , SHRM ,  and  WHO .   See   Wolters Kluwer Smart Charts to follow regulations adopted by federal agencies and comply with state and local laws.  Checklist for Covid-19 Safety Attendance - limit headcount in the office with staggered days and times Coordinator  - appoint a  Covid-19 safety coordinator Communication  - email plans to lawyers and staff; video conference for safety training Layout - rearrange furniture to increase distancing; limit capacity of conference rooms Notices  - promptly notify lawyers and staff when co-workers test positive  for Covid-19 Planning - adopt a Covid-19 preparedness plan covering masking, vaccinations, etc. Quarantine - isolate employees who test positive for Covid-19  Screening - conduct daily health check of e

Strategies For Success

Listed below are success strategies from the ABA's 75-page  Report on Practicing Law in the Pandemic and Moving Forward . The Report contains results and recommendations from a nationwide survey of the legal profession.  Strategies for Law Firm Success Communication  - use frequent, transparent, and empathetic communication. Compensation  - assess the effectiveness and fairness of compensation systems. Diversity - promote diversity, equity, and inclusion. Families  - provide support for lawyers and staff with families. Hours - set reasonable expectations for billable hours. Policies - adopt policies to promote uniformity and implement change. Remote Work - provide administrative and technical support for remote workers. Well-Being  - adopt programs that promote work-life balance and physical and mental well-being. Work Schedules  - allow part-time and flex-time.

Masking at the Office

Listed below are masking alternatives adopted by law firms that have reopened their offices. Masking procedures are complicated by  Coronavirus surges, changing mandates, and varying attitudes. Prior to adopting a policy,  read masking articles about  attitudes , benefits , encouraging ,  policies , and  procedures . Use a reopening checklist and consult sample policies about vaccinations and voluntary and mandatory use of masks. Use Wolters Kluwer Smart Charts to check federal regulations and comply with state and local authorities. Masking Alternatives 1. Honor System - assume those without masks have been vaccinated 2. Acknowledgement   Procedure - require acknowledgment  that mask wearing is required if unvaccinated 3. Documentation System - require staff to submit proof of  vaccination

Marketing with Articles

Writing articles for magazines, newsletters, newspapers and websites  is sometimes called  content marketing . Writing articles can  help drive traffic to firm websites, attract new clients, and bring media inquiries and speaking engagements . Submit them to publishers of  print and online and online media.  Select timely topics and avoid legal jargon. Create an editorial calendar so that articles are published on a regular basis. Republish articles at your firm website and in your LinkedIn profile.  Get more tips by reading articles about how to write articles  and  writing to win clients . Also see books about Content Marketing ,  Marketing Checklists , and Online Publishing Strategies . For help getting started, consider licensing content from Blumberg or Justia . or hiring writers to produce it. 

Using FAQ’s

Frequently Asked Question Pages attract prospects, boost rankings, and drive traffic to law firm websites. They save lawyer and staff time by enabling visitors to answer their own questions. FAQ Pages can answer questions about fees, hours, and practice areas. They can also explain common legal problems and how the firm can help solve them. Remember to add a search bar at the top of the FAQ Page and periodically update the answers. Enhance visibility by including a link to the FAQ Page in drop-down menus, footers, and sitemaps. For more FAQ tips, read articles about benefits , content , and design of FAQ Pages. For further study about websites, read the ABA's book about Marketing on the Internet , Clio's Guide to Website Design , and Lawyerist’s Web Site Reviews . Also see below for links to effective FAQ pages. SAMPLE FAQ PAGES Questions About the Firm Dixit Law Firm , Tampa (business and technology) Fry Law Firm , Atlanta (personal injury) Thurman Law Firm , Hillsboro (gener

Improving Firm Websites

Websites can attract new clients and improve communications with existing ones. For inspiration, visit exemplary websites on display at  Juris Digital ,  Consult Web , and  Disruptive Advertising . For reference, see articles about Improving Law Firm Websites   and Marketing Tips for Solos . For deeper study, read the ABA's Guide to Marketing on the Internet  and Steven Krug's Don't Make Me Think .  Consider using a consultant that specializes in law firm websites like FindLaw , Justia , Lawlytics , and Martindale . Also, see below for a checklist of  essential features to consider for your website. BEST FEATURES FOR FIRM WEBSITES About us - include a page with the firm's history, its focus, and how it solve problems and wins cases Blog - add a page to blog legal tips, news about your firm, and developments in the law Chat - include chatbots and assign responsibility to a lawyer or staffer to monitor them Contact - include the firm’s address, phone, and email in the f

Requiring VaccInations

Workplace vaccination options include  mandating the vaccine, encouraging it, or having no policy at all. Before adopting one of these options, study federal guidelines and local laws. Consider  providing cash bonuses to  encourage vaccinations. Accommodate those who are unwilling or unable to be vaccinated by  allowing them to continue working from home. See  below for resources about requiring and encouraging vaccinations.  Resources Checklists Employer Vaccine Considerations and Checklist Employer Best Practices for Addressing COVID-19 Vaccination Articles Businesses Treat the Unvaccinated Differently Requiring Staff to Get the Covid-19 Vaccine Legality of Mandating Covid-19 Vaccinations Key Legal Considerations Before Asking Your Employees About Their Vaccination Status Employers Shy Away from Requiring Vaccinations What Do New Mask Rules Mean for Company Vaccine Mandates? Surveys Support for Vaccination Proof Varies by Activity 50-State Update on Pending Legislation P

Helping Remote Workers

Working remotely can isolate, harm mental health, and reduce productivity. You can help remote workers by keeping them in the loop with weekly team meetings and monthly firm events.  Encourage remote workers to come into the office for several days each week and make them feel welcome with lockers and systems for reserving workspace. For more remote working tips, read articles about adjusting to the new normal ,  avoiding loneliness , engaging remote workers , managing remote staff , preventing burnout , social isolation , and soothing burnout ,  tips for remote workers . For further study, read FM's guide to  permanently switching to a remote workforce  and the ABA's book about Lawyer Well-Being . Also visit well-being websites created by the ABA  and the Institute for Lawyer Well-Being .