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Showing posts from May, 2022

Marketing with Surveys

Client surveys let your clients know that you care. Surveys can be used to  evaluate satisfaction with services and determine additional needs. They can be  conducted  at the end of an engagement or distributed annually. Conduct the survey by phone, send by mail,  or create a survey page at your website. Design your questionnaire using a template from Google, Microsoft, or Survey Monkey. Provide an incentive for completion and assure responders that their replies will be kept confidential. For more tips see below for a checklist, articles, books, and samples. .   Checklist Amount of time devoted to client Communication and Office Technology Fairness of Fees Friendliness of staff Handling of inquiries Information on invoices Office location and furnishings Promptness of service Quality of legal advice Articles Asking Questions Benefitting from Surveys Building Reputations Client Feedback Programs Collecting Data Creating Online Surveys Handling Angry Clients Survey Alter

Improving Workplaces

Returning to the office can improve collaboration, productivity, and work/life balance.  However, many lawyers have delayed returning  due to f amily  situations,  health issues, or personal preferences.  Law firms can accelerating the return by allowing flexibility and promoting  health and well-being . Following are additional tips and resources for lure lawyers back to offices. Communication . K eep  lawyers connected  and inform ed  about office planning using conferencing, emails, and memos.      Environment . Improve  working conditions by  reconfiguring workspaces, add ing   touchless options ,  and modernizing  d├ęcor .  Create a welcoming e nvironment that makes people feel comfortable and relaxed.      Flexibility .  Allow  lawyers and staff to work remotely  for  a few days  per  week.  Give lawyers and staff the ability to  select  days in the office  and reserve  workspace .      Fun .  Encourage  camaraderie with weekly lunches, monthly social events,  firm newsletters,  a

Writing a Bio

Well-written biographical information can attract clients, enhance reputations, get jobs, and recruit staff. Biographies tell a narrative story that promote you and your firm. They are used in directory listings, business proposals, firm websites, and social media profiles. They give prospects a reason for consulting you.  Use the tips and resources below to help write a new biography or update an old one.   Ask an associate or marketing professional to proofread your bio and suggest improvements.  Mark your calendar with an annual reminder to update your directory listings, social media profile, and website bio.   Tips Audience - adversaries, clients, judges, prospects, and recruits Awards - mention awards and accomplishments Contact - include contact information and a link for submitting inquiries Content  - provide credentials, history, personal interests, and practice areas  Graphics - insert a professional quality photograph and use bulleted lists and infographics Length - keep it

Building a Firm

The Pandemic has caused firms to evaluate their clients, offices, and staffing. Take time to review your firm's situation and adopt strategies for the future. See below for a list of strategies for firm building and resources for implementing them. Checklist Analyze  - use data to assure informed decision making   Assess  - determine and address client needs Automate  - optimize the use of technology Create  - adopt a firm credo and put it into action  Collaborate - encourage teamwork  Compensation - keep compensation competitive Expand  - use alliances, retainers, and unbundling Lead - take  leadership positions in bar, civic, and religious organizations Progress  - stay current on trends in the law and the legal profession Retention - keep lawyers and clients happy to avoid departures  Articles Alternative Billing Future Proofing Law Firms  How Lawyers Can Stay Competitive Retainers for Steady Income Subscription-Based Legal Services Unbundling Legal Services Books Being a Bett