Showing posts from September, 2019

Marketing With Directory Listings

Free listings are available from many online lawyer directories, including Martindale-Hubbell,, FindLaw,com,, and To optimize your directory listings, read  How to Optimize Directory Listings . Below are links to directories of state-by State listings of directories sponsored by bar associations. DIRECTORIES Bar Sponsored Directories    Commercial Directories State Directories

Writing Articles

Writing articles (also known as content marketing) can help you gain visibility and win new clients.  Publishing your articles online and in print can drive traffic to firm websites, lead to new clients, and bring media inquiries and speaking engagements. Click here for an article that provides writing tips and resources for lawyers who want to write articles to promote their practice. Click here for an article that explains how content marketing can be more effective than social media marketing. Learn more by reading ABA books about Building a Law Practice One Article at a Time  and Creating an Online Publishing Strategy for Law Firms .

Marketing with Newsletters

A firm newsletter can be an effective tool for marketing the services of your law firm.   Alternatives include  blogging ,  e-alerts  and hybrid  combinations . Newsletters alert existing clients to available services and attract new clients to the firm.  Below are tips, resources, and samples to successfuly market your firm with newsletters. Tips Articles  - write articles about accomplishments, lawyers, and developments Digital  - publish a digital version and email with services like  Mailchimp  or  TinyLetter Fee  - consider publishing for free instead of charging a fee Paper - publishing a print edition to send by US Mail Title - select a nice and catchy title to stand out from competition Articles Creating E-Newsletters Publishing Firm Newsletters Rainmaking with a Firm Newsletter   Resurgence of Newsletters Starting a Newsletter Writing Effective Newsletters Books Business Writing Developing and Writing Newsletters Online Publishing Strategies   Marketing on the Internet Sample

Marketing with Speeches

Giving speeches will help you build your reputation and client base. Click here for an article with tips and resources for giving speeches. To be considered for speaking opportunities, c omplete your profile in directories maintained by the  ABA  and State Bars, and other organizations. Use the resources listed below to improve your speechmaking and marketing skills. Articles Giving Speeches to Get Clients How to Teach at CPE Courses Marketing with Public Speaking Speaking fo r Client Development Speaking Style Talking Tips Books Marketing with Public Speaking Speaking Outside the Courtroom Storytelling Techniques Presentation Skills Using PowerPoint Websites National Speakers Association Public Speaking Project Toastmasters