Giving Gifts to Clients

Gift giving is a way to show appreciation and make a connection with clients. Personalizing gifts can keep your firm’s name in front of them. Consider using an assistant to help select promotional items and distribute them to clients. Consult bar association staff to confirm that there are no ethical issues with gifting or personalization (for example, state bar regulators in North Carolina recently gave a green light for promotional products). Below are additional tips for giving promotional items and resources with additional information. Tips Budgeting  - Budget about $1,000 to give away low-cost items like pens or calendars to your top 100 clients. Carefully consider order quantity since the cost per item usually reduces based on quantity ordered. In addition to the price for giveaways, remember to budget for the cost of personalizing, handling, and shipping to clients. Cards  - Include a card with a handwritten note thanking clients for their relationship and expressing appreciati

Improving Your Reputation

A good reputation helps persuade clients, colleagues, and the judiciary. It attracts cases, adds authority, and improves interactions. Following is an action plan and resources to manage reputations for successful firms and careers.     Action Plan Branding - use a tagline on business cards, brochures, and websites. Listing - list in legal directories and social media; update at least annually. Monitoring - conduct weekly searches for inaccurate and negative information (e.g., Google, Bing, and social media). Planning - create a personal development plan to improve knowledge, skills, and abilities. Publishing - publish articles on blogs, periodicals, social media, and websites. Reviews - encourage reviews, reply to negative ones, and report fakes. Surveying - survey client satisfaction and respond to comments. Volunteering - pursue volunteer opportunities to develop your reputation.   Articles Willie Peacock, Strategies for Efficient Lawyer Reputation Management , Clio Blog, Jun.

Lawyer Landing Pages

Landing pages are specific web pages that visitors find by following links in an ad, email, or social media post. They can be used a s a destination for blogs, bios, client events, and marketing campaigns. Landing pages help convert prospects into paying clients and track the results of advertising.  They can be made accessible by inserting links in online advertisements. They can also be publicized by using QR codes on print materials like brochures and business cards. For more additional tips, read the articles and books listed below. Also see the samples of landing pages used by law firms with their pay per click advertising.  Articles Benefits of Landing Pages Creating a Lawyer Landing Page Designing Websites Improving Websites Marketing with QR Codes Sample of Law Firm Landing Pages Using Landing Pages for Marketing Books Getting More Clients Law Firm Marketing Tactics Marketing Firms on the Internet Standing out from the Competition Samples Edwards Law Firm  (Family Law, Atlanta)

Making Persuasive Presentations

Compelling presentati ons are important in auditoriums, boardrooms, classrooms, courtrooms, and offices. Presentations should entertain, persuade, motivate, and educate. Skillful presenters get audiences to change their view, learn new things, and take action.  Below are tips for making effective presentations resources for further study. Tips Audience - research your audience and adjust to their level. Organization - begin with overview, next details, and end with recap. Practice - practice presentations in front of a colleague or friend.  Skills - develop skills by attending in-person or online seminars. Story - tell a story to illustrate your points and entertain. Video - use a video to appeal to emotions and sensibilities. Visuals - limit the number of slides and the content of each slide. Wording - keep sentences short and use inclusive words like us, we and our. Articles Basic Presentation Skills Better Public Speaking Giving a Killer Presentation Guide to Oral Advocacy S

Building Teams

Firms that foster teamwork and collaboration win clients and cases. Collaborative firms also keep lawyers happier and productive. Additional effort is needed to make remote/hybrid lawyers p art of the team.  Following are tips for improving collaboration and resources for implement them. Tips Activities  - conduct team building activities and virtual socialization. Compensation - adopt bonus systems to incentivize teamwork. Feedback - seek feedback to identify issues and resolve them. Leadership  - appoint a lawyer or assistant to lead team building efforts.   Meetings - include video conferencing links on meeting invitations. Tools - empower lawyers and staff with apps that facilitate collaboration.     Articles Better Law Firm Collaboration Building a Remote Culture Collaboration in Law Firms Forces Driving Lawyers to Collaborate Fostering Collaboration Promoting Teamwork Team Building Activities Tools for Collaborating Books Lawyer's Guide to Collaboration Managing Firms as a Te