Posts

Using Exclamation Points

PC's, smartphones, and tablets enable users to add images like emojis and emoticons to their messaging. Users started putting these images into personal messaging during the 1980's  and usage soon spread to business writing.  Despite the popularity of emojis and emoticons, exclamation points remain an important element in writing. Exclamation points can express emphasis, emotion, and excitement. They are less distracting than images. Below is a checklist of things to consider when deciding whether to use exclamation points in emails, papers, pleadings, posts, and texts. For further study, read the articles and books that follow the checklist. Checklist Acceptability - exclamation points are more universally acceptable than emoticons and emojis, but usually not appropriate for pleadings. Audience - consider demographics (age, profession, etc.) when deciding whether to use emojis, emoticons, or exclamation points. Frequency - consider using powerful words to avoid the need for em

Low Cost Marketing

Marketing is an essential activity for successful lawyers. Start by selecting low cost activities like attending luncheons and handing out business cards. Measure results to focus on activities that bring more cases. See below for a list of marketing alternatives and resources for implementing them.    Alternatives Business cards Give gifts Improve websites Issue press releases Offer checkups Mail postcards Make speeches Update directories Use social media Write articles Articles Action Plans for Law Firm Marketing Cost Effective Marketing Techniques Daily Marketing Activities Marketing During Difficult Times Online Marketing Activities Strategies for Profitability Books Capturing and Keeping Clients Marketing on the Internet Implementing Marketing Tactics Small Firm Marketing Standing Out from the Competition Checklists Associate Checklist Solo and Small Firm Checklist

Getting Back to the Office

Below are strategies to entice workers back to the office.  For additional ideas see the articles and books listed below. Strategies   Amenities - offer amenities like snacks, meals, social events, and upgraded workspaces. Apps  - alert employees to apps for for ordering meals, scheduling meetings, and communicating Flexibility - accommodate  those with medical or personal needs for working remotely. Makeover - uoprade offices by adding a lounge area, exercise equipment, and outdoor space Health - protect health by improving air quality and providing anti-microbial office supplies Policies - adopt  policies to allow remote working a few days a week. Articles Encouraging Workers to Return (ABA Journal, Oct. 26, 2021) Enticing Workers Back to the Office (Wall Street Journal, Nov. 1, 2021) Getting Lawyers Back to the Office (Blumberg Blog, Sept. 7, 2021) Improving Indoor Air Quality in the Office   (EPA, Nov. 1, 2021) Office Life After COVID-19 (ALM, Oct. 18, 2021)  Providing Out

Stopping Unwanted Calls and Texts

Many Americans are choosing not to answer their phones because of a deluge of robo and spam calls. Legislation has been adopted to stop the unwanted calls, but the problem is likely to continue. Below are strategies to block unwanted calls and articles for help.  Strategies Apps - use an app like Hiya or NoMoRobo to block robocalls Complaining - submit a complaint to the FCC or FTC  Do Not Disturb - send calls to voicemail  Notifications - turn off notifications on smartphones to stop alerts from texts and calls Privacy  - keep your phone number confidential and/or use a second number Registering - register your phone number with the National Do Not Call Registry Screening - use settings to silence unknown callers and send them to voicemail, or hire an answering service to screen incoming calls Setting  - use smartphone settings to silence unknown callers, block unwanted calls and stop spam texts  Articles Anti-Robocall Act A pps For Call Blocking Avoiding Scams Blocking Unwanted

Marketing With Press Releases

Below are tips for writing law firm press releases and links to samples from solo and small firm websites. An occasional press release can raise your firm's visibility and improve its online reputation. They are an inexpensive and effective marketing tactic for solos and small firms. Publish press releases at your firm website and submit them them to the editors of local newspapers and magazines. Also consider contacting editors to offer articles on topics in your practice areas. For more tips, see articles about the  art of press releases , distribution services ,  getting into papers ,  importance of press releases,   managing public relations ,   publishing online , and  writing style ,  Also see books for lawyers about  Public Relations  and  Working with Reporters .  Tips Start with a sentence that has lists the city, state, month, day and year  Follow the first sentence with a paragraph that summarizes the content of the release Include quotations from members of your firm Pr