Posts

Showing posts from June, 2022

Competiting for Clients

Below is an action plan for winning the competition for clients. For more information, read the articles and books appended further below.   Checklist Automating  - use apps for billing, calendaring, marketing, tracking, etc. Differentiating  - stand out from the competition with 24/7 availability, in-person and online consultations, and prompt response Innovating  - adopt techniques that make your services better, faster, and cheaper Imaging  - update your image on business cards, social mediate, and websites   Marketing  - use marketing tools to attract new clients and add new engagements with existing ones  Recruiting  - hire talented lawyers and keep them motivated and highly compensated Servicing - provide exceptional service and positive experiences Surveying  - determine client needs and preferences by periodically surveying them online, in person, or by phone Articles Competitive Challenges   Law Firm Competitiveness   Knowing the Competition Setting Yourself Apart   Staying Co

DesignIng Websites

Well designed websites attract clients and keep them returning. Periodically visit other firm websites to assure that your site is competitive. Annually review data to determine whether traffic and retention are adequate.  Use the checklists  below to confirm that your website has essential features and consult the resources for articles, books, and samples of well-designed  websites. Front Page Features Brevity - be concise to speed downloads Menu - include links to other pages of the site Photo - show lawyers and staff   Social - links to social media pages Tagline - express the firm’s focus or mission  Essential Pages About - awards, focus, history, practice Articles - bibliography or blog Bios - bios for lawyers and staff  Contact - address, phone, etc.  Disclaimers - ethical and privacy notices Press  - news about your firm and its lawyers Portal - client  access to bills, documents, messaging, etc. Articles Best Practices Critical Elements Design Do’s and Don’ts Improving W