Showing posts from October, 2022

Creating a Landing Page

Landing pages are web pages that visitors find by following links in an ad, email, or social media post. They can be used a s a destination for blogs, bios, client events, and marketing campaigns. Landing pages help convert prospects into paying clients and track the results of advertising.  They can be made accessible by inserting links in online advertisements. They can also be publicized by using QR codes on print materials like brochures and business cards. For additional tips, read the articles and books listed below. Also see the samples of landing pages used by law firms with their pay per click advertising.  Articles Benefits of Landing Pages Creating a Lawyer Landing Page Designing Websites Improving Websites Marketing with QR Codes Sample of Law Firm Landing Pages Using Landing Pages for Marketing Books Getting More Clients Law Firm Marketing Tactics Marketing Firms on the Internet Standing out from the Competition Samples Edwards Law Firm  (Family Law, Atlanta) Glassman Law

Making Presentations

Compelling presentati ons are important in auditoriums, boardrooms, classrooms, courtrooms, and offices. Presentations should entertain, persuade, motivate, and educate. Skillful presenters get audiences to change their view, learn new things, and take action.  Below are tips for making effective presentations resources for further study. Tips Audience - research your audience and adjust to their level. Organization - begin with overview, next details, and end with recap. Practice - practice presentations in front of a colleague or friend.  Skills - develop skills by attending in-person or online seminars. Story - tell a story to illustrate your points and entertain. Video - use a video to appeal to emotions and sensibilities. Visuals - limit the number of slides and the content of each slide. Recording - record your presentation for replay as a podcast or YouTube video. Wording - keep sentences short and use inclusive words like us, we and our. Articles Adding Stories to Prese