Writing a Bio
Well-written biographical information can attract clients, enhance reputations, get jobs, and recruit staff. Biographies tell a narrative story that promote you and your firm. They are used in directory listings, business proposals, firm websites, and social media profiles. They give prospects a reason for consulting you. Use the tips and resources below to help write a new biography or update an old one. Ask an associate or marketing professional to proofread your bio and suggest improvements. Mark your calendar with an annual reminder to update your directory listings, social media profile, and website bio. Tips Audience - adversaries, clients, judges, prospects, and recruits Awards - mention awards and accomplishments Contact - include contact information and a link for submitting inquiries Content - provide credentials, history, personal interests, and practice areas Graphics - insert a professional quality photograph and use bulleted lists...