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Showing posts from September, 2020

Becoming a Legal Twitterer

Surveys show that a significant number of lawyers and their firms are using Twitter.  Lawyers mostly use Twitter for following news, marketing, and establishing reputations. See samples using a Directory of Legal Twitterers, a List of Lawyers to Follow, or a Table of Top Law Feeds.  Learn more by reading articles about the benefits of Twitter, creating an account, ethical issues, getting followersstarting up, and user tips.  Also see O'Reilly's Twitter Book and the ABA'sGuide to Legal Ethics and Social Media.

Signing Documents Electronically

Signature technology can be used on business, government, and personal documents. Popular software programs with electronic signature capability include Adobe Acrobat and Microsoft Word.  Digital signature software programs like Docusign provides encryption in addition to electronic signatures. Learn more by reading articles about paperless signing, document managementlegal requirements, and when and how to use signature technology.  Also see reviews of software for digital signatures and document management.


Checking Facts

Fact checking is essential because of the exponential growth of news sources and partisan in reporting. Remember to be skeptical, compare information sources, and don't share articles without verifying. For more fact checking tips, read articles about biasliteracy, and spotting fake news. Check out the bias ratings of your news sources a at fact checking website and view a diagram of ideology ranking of news sources.

Drafting Better Contracts

Write professional looking contracts by using concise wording, paragraph numbering, section headings, and tables of contents. Use letter-size paper and single spacing to make contracts easier to scan. For more tips, read articles about form libraries, word processingwriting clearly, and technology tools like document management software. Also see Dell Toedt's archive of drafting articles and his contract checklist.  For in-depth study, read PLI's contract handbook and ABA books about business contracts, computer contracts, construction contractsdrafting stylegovernment contracts, leasesmedical contracts,  prose in contracts and settlement agreements


Boosting Morale at Your Firm

Good morale benefits law firms, lawyers, and staff.  Morale improves recruitment, productivity, and teamwork. Learn how to boost morale at your firm by reading articles about improving law firm morale with coachingcompensation, communications, mentoring, and newsletters.  Also read articles about boosting morale during the Coronavirus situation and recessions. For more in-depth study, read the ABA's book about Being a Champion for Your Firm and Employees.

Blogging to Pitch Your Practice

Blogging builds reputations, informs clients, and markets professional services. It can be done by individual lawyers or by groups or firms. Research best practices by reviewing top ranked blogs. Search blogs using the ABA's Search Tool, Justia's Blog Directory, and Lexblog's Network. Learn more by reading articles about creating, hostingmarketing, and syndicating.  Read books like the ABA's Blogging in One Hour and the Dummy's Guide for in-depth study.

Marketing with Podcasts

September is International Podcasting Month which comes at a time of growing interest in podcasts by listeners and media companies. Podcasting requires more time and money than other marketing activities, but it can help you and your firm stand out from others. Start by listening to podcasts for lawyers at LTN and reading articles about podcasting by lawyers, finding listeners, and producing podcasts. Then read a book like Podcasting for Dummies for step-by-step guidance.

Planning A Successful Career

Legal careers are a journey that starts with law school and ends at retirement. Stops along the way include new jobs and firms, practice specializations, career pivots, and partnerships. To assure career success, read articles about creating a checklist, doing a makeover, getting a mentor, specializing, and professional development. For in-depth study, read career books like the ABA's Guide to Building a Successful Law Career, NALP's Guides to Legal Specialties and Managing Careers, and Thomson's Career Management Handbook. For more information, visit career blogs and websites like the ABA Career Center.

Keeping Current

Set aside time in your daily schedule to check developments in law, technology, and practice management. Keep current by subscribing to top ranked aggregators, associationsblogs, newspapers, podcaststwitter feeds, and websites. Use social media posts for quick updates and other sources for deeper learning. Listen to podcasts while commuting, exercising, or travelling. For more strategies, read articles about how to check facts and stay current on legal news and current events.

Researching Blogs

Legal blogs contain concise articles about developments in law, marketing, management, and technology. Publishers include associations, individuals, law firms, and research organizations. Subscribe to a blog's RSS Feed or newsletter to stay current with top blogs.Research blogs using the ABA's Search, Justia's Directory, Duke's Resources, and NYU's Tools. Remember to consider the source and check the author toavoid using inaccurate information.

Researching Periodicals

Bar journal and law review articles save time by providing analysis, explanation, and leads to key primary sources. Visit Harvard Law Library's website for an article about finding articles. And click here for the ABA's free tool for searching law journals.

Networking with Social Media

Social media impacts careers, discovery, marketing, reputation, and research. ABA surveys indicate that many lawyers and firms are using social media tools like Blogs, Facebook, LinkedIn, Podcasts, and Twitter. Get social by reading about best practices, influencers,ethical pitfalls,marketing tips, and how to guides.  Read ABA books about Blogging, LinkedIn, and Networking.

Staying Healthy During the Pandemic

During the Coronavirus situation, stay healthy by taking daily walks, going on weekend outings, and finding activities to keep connected with family and friends. For more health tips, read articles about getting exercise and staying healthy.  Also see the ABA's book on Well-Being and its Mental Health Website, and visit Bloomberg's Lawyer Health Website

Prospecting for Clients

Dale Carnegie's best-selling book about marketing explains how to win over people by being attentive, friendly, and sympathetic. Titled How to Win Friends and Influence People, over 30 million copies have been sold since first publication about 100 years ago. Click here for an article with tips and resources for using Carnegie’s methods to convert prospects into clients.  Organize your intake process with checklistsformsand software.

Managing Reputations

Clients, lawyers, and jurists use the Internet to evaluate your reputation for ethics, knowledge, and trustworthiness. Manage your reputation by monitoring references to your name on the Internet to correct errors and supplement information.  Use AAW's Checklist for Reputation Management and DBI's Digital Branding Checklist.  Read articles about editing your Google profile and protecting your firm's reputation and managing its directory listings.