Client Gift Giving
Promotional products are a rainmaking tool that keeps your name in front of clients for an extended period. Also known as giveaways, premiums, protocol, swag, and tchotchkes, they show gratitude and promote the use of your firm's services. See resources below for lawyer marketing and using promotional products to reward clients.
Articles: Keeping Clients Returning and Referring (Blog, Nov. 18.2018), The Power of Promotional Products, (Australia Promotion Association, 2013), Gift Giving is Good for Businesses (Business 2 Community, Nov. 3, 2016) and When to Give Give Business Gifts and Who to Give Them to (Small Business Trends, Oct. 26, 2015)
Marketing Books: How to Capture and Keep Clients (ABA, 2015), LinkedIn Marketing (ABA 2017), Marketing on the Internet (ABA, 2017), and Small Firm Marketing (ABA, 2015), and Women Rainmakers (ABA 2015),