A good reputation helps persuade clients, colleagues, and the judiciary. It attracts cases, adds authority, and improves interactions. Following is an action plan and resources to manage reputations for successful firms and careers. Action Plan Branding - use a tagline on business cards, brochures, and websites. Listing - list in legal directories and social media; update at least annually. Monitoring - conduct weekly searches for inaccurate and negative information (e.g., Google, Bing, and social media). Planning - create a personal development plan to improve knowledge, skills, and abilities. Publishing - publish articles on blogs, periodicals, social media, and websites. Reviews - encourage reviews, reply to negative ones, and report fakes. Surveying - survey client satisfaction and respond to comments. Volunteering - pursue volunteer opportunities to develop your reputation. Articles Willie Peacock, Strategies for Efficient Lawyer Reputation Management , Clio Blog, Jun.