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Showing posts from June, 2021

Going Paperless

Below are tips on how to become paperless office or reduce the amount of paper used in your practice.  For detailed guidance, read articles about  going paperless  and why  it might be right for you . Also see LexBlog's Guide to Transitioning to a Paperless Law Firm  and ABA Books about Going Paperless  and Paperless in One Hour .   Visit the Paperless Lawyer Website  for a blog and podcasts about going paperless. View the  Paper Chase  movie for an award winning look at student life at Harvard Law School in the 1970’s. GOING PAPERLESS 1. Switch to a paperless client intake system 2. Create a system for ensuring files stay paperless 3, Digitize your existing paper files 4. Scan any paper as it comes into the office 5. Keep paperless files organized 6. Avoid creating paper by not using printers and fax machines

Using Business Cards

Despite the widespread use of social media for marketing, business cards remain an effective rainmaking tool. Make your card distinctive by including an image, logo, and slogan. Consider mentioning business hours and that consultations are available in person or online. Use the flip side to provide additional information like emergency contact details or translation into another language. For more ideas, read articles about designing business cards , trends in business cards , and using them for marketing . 

Health Screening

Many firms are screening staff before they enter law offices.  Health screening is recommended by the CDC and required by some local laws. Screening helps prevent exposure and transmission of Covid-19. Alternatives include smartphone apps, temperature checks, and self-certifications. Since  screening can miss infected people, it is important to continue safety measures like requiring unvaccinated to wear masks.  Below are some tips and resources for screening staff and visitors:  Tips Arrivals  - stagger arrivals to avoid bottlenecks and contamination Compliance  - delegate compliance responsibility to a lawyer or assistant Privacy  -  limit access to daily health screening records  Records  - keep records to comply with local city/state regulations Screenings - conduct health screenings in a private area Resources Apps - apps for health tracking Articles - articles about masking ,  procedures ,  reopening  and  screening Forms  - certification forms from CBIA ,  CDC , and  SHRM  Guida

Dressing Professionally

Remote working has changed fashion from   casual to leisure .  This trend may reverse with the return to courthouses, conference rooms, and offices. To dress for success, update  firm dress codes, keep backup clothing at the office, use a distinctive style, and check for fit. For more tips, read the articles below about dressing professional , updating dress codes, and fashion trends.  Clothing Business Casual Rules (with Photos) , GQ, Mar 15, 2019 Dressing for the Courtroom , ABA Journal, Jan 16, 2020 How Women Lawyers Should Dress , ISBA, Apr. 12, 2015 Looking Good on Zoom , Attorney at Work, Sept 23, 2020 Tips for Lawyers , Law Firm Suites, Feb, 23, 2016 What to Wear as a Lawyer , Gentlemen's Gazette, Nov 23, 2017 Codes Abandoning Dress Codes,  Atlantic Magazine, May 2020 History of Dress Codes , Fortune, Feb 9, 2021 Small Firm Dress Codes , Above the Law, Jun 27, 2011 Trends Business Attire After Covid-19 , The Ladder, May 14, 2020 Dressing for Success , Boston Globe, Sep. 19,

Voice vs Video Calls

Below are tips for deciding whether to use audio or video when calling adversaries, clients, or associates. Audio calling remains a workhorse for communication despite the growing use of video calling. Consider switching off video during conference calls to avoid distraction. Improve your communication skills by reading articles about best practices , calling techniques ,  communication policies , and video conferencing tools . Also see the ABA book about Improving Client Communications .   Calling with Audio vs Video Accommodation  - be considerate of hearing impaired who need visual cues. Audio - useful for short and impromptu calls; use to focus on what is said and take notes.   Fatigue - limit the length and number of video calls to avoid fatigue. Medium  - determine the best medium for your message - calling, writing, or face-to-face Notification  - alert callers at the start of calls about your preference for audio vs video.  Video  - use Google Meet, Microsoft Teams or Zoom if

Getting Professionally Active

Professional activities can help lawyers advance careers, supplement income, and expand networks. The activities can also benefit law firms by enabling lawyers to develop skills and meet prospects. Popular options include lecturing at CLE events, mediating disputes, writing books, teaching at colleges, and temporary judicial appointments. Learn more about professional activities  by reading articles about ethical considerations , moonlighting alternatives , non-legal jobs , part-time practice ,  pros and cons , and side projects . For in-depth study, read career books like the ABA's Guide to Building a Successful Law Career , NALP's Guide to Legal Specialties , and Thompson's Career Management Handbook . 

Replacing Apple Products

Below is a list of Apple products with recommendations for when to replace old ones. To learn more about timing purchases of Apple products, read articles about Apple Products to Buy Now , Best Time to Buy Apple Products  and system updates  coming this Fall. For more Apple tips, visit the  iPhone JD  blog and the  9to5Mac  website.   Time for Replacing Apple Products iPhone - wait till Fall of 2022 since no major changes expected in 2021 AirPods - update in Fall of 2021 since Spple is expected to make a long overdue makeover Apple Watch - wait till Fall of 2021 since update expected iPad - okay to buy now since recently updated MacBook - wait till Fall of 2021 since updates expected  iMac - okay to buy now since updated this Spring Apple TV - okay to replace now since recently updated  HomePod - okay to buy now since recently updated

Improving Reviews and Ratings

Build your reputation with client reviews at Google, Facebook, Yelp and other review sites. And improve your image with peer reviews from Justia, Martindale, and other rating organizations.  Request reviews after a positive in-person consultation or a favorable settlement. Respond to negative reviews and request removal of fake and unjustified reviews. Include links to reviews and ratings on business cards, stationery and firm websites. Respond to comments whether positive or negative. Periodically check your ratings, reviews, and online reputation.  See below for articles about reviews, ratings, and displaying them.  Displays of Ratings and Reviews Altman Law Firm , Boston (business, family, and injury matters) Shigey Law Firm , Atlanta (personal injury) Powers Law Firm , Charlotte (criminal defense) John Day Firm , Nashville (litigation) Mavrick Law Firm , Miami (business and real estate) Articles About Ratings and Reviews Clients - keeping clients happy , better client experience

Marketing With Postcards

P ostcards are an easy and inexpensive way to stay in touch with clients, prospects, and referral sources. Use postcards to alert readers to office changes, new lawyers, and legal issues. Use wording that reminds readers that you can help solve legal problems and win lawsuits. Send postcards by US Mail or attach them to an email. For more tips, read articles about  lawyer marketing  and ethical considerations . Also see articles about direct mail marketing and communicating with letters ,  mail ,  postcards  and Greetinggreeting Cards . See below for features to consider and sources for purchasing and mailing postcards.  Features Brevity - be concise to promote readership Communication - use text to connect with clients Graphics - add eye-catching images and photos Marketing - educate readers about legal services Sources Vista Print   - customized Postcard Mania -  off-the-shelf cards by industry (including lawyers) Modern Postcards  -  customized Postcard Services -  customized Ten