Marketing with Articles

Prospective clients use articles to research legal problems and find legal representation Stand out from the competition by writing articles that demonstrate your expertise and show how you solve legal problems. Article writing is a low-cost way to attract and retain clients. Read on for tips about article writing and resources for marketing your legal services.

Tips
Articles – write articles for blogs, social media and firm websites.
Audience – stay in touch with clients and attract prospects.
Calendar - create an editorial calendar to publish articles on a regular basis.
Frequency – set a goal of publishing articles monthly or quarterly.
Handouts – distribute your articles at meetings and seminars.
Newsletters – use newsletters to inform readers about legal developments and planning opportunities.
Notes – send short handwritten notes to clients and referral sources for holidays and special occasions.
Press Releases – announce new hires and bring attention to significant firm developments.
Style – avoid legal jargon, keep articles short, and use bullet points and sub-titles.
Support - consider hiring a writer and licensing content; use apps and services to automate.
Syndication - republish articles at your firm website and in your LinkedIn profile. 
Topics – write about legal developments, planning opportunities, and successful cases.

Articles
Adhering to ABA Advertising Rules, MileMark, Jan. 7, 2025
Content Writing, PaperStreet, Jan. 18, 2022.
Email Marketing, JD Supra, May 12, 2022.
Generating Marketing Content with AI, Lawlytics, Jun. 6, 2023.
Improving Your Marketing in 2025, Law Practice Magazine, Jan. 1, 2025.
Publishing Articles on Websites, Clio, Apr. 8, 2021.
Using an Editorial Calendar, ABA Law Practice Magazine, Mar. 1, 2024.
Writing for Bar Journals and Blogs, Missouri Bar Journal, Aug. 2019. 

Books 
Building a Law Practice One Article at a Time, ABA Book Publishing, Jan. 14, 2021.
Content Marketing for Lawyers, Adin Publishing, Jan. 21, 2016.
Ethics Guide for Lawyer Marketing, McGuire Woods, Feb. 8, 2018.
Handbook on Lawyer Advertising and Solicitation, Florida Bar, Aug. 16, 2023.
Plain English for Lawyers, Carolina Academic Press, Feb. 1, 2019. 

Samples
Bulman, Dunie, Burke & Feld (General Practice, Bethesda, MD)
Chinn Law Firm (Family Law, Jackson, MS)
Kroger Law Firm (Criminal Defense; Beverly Hills, CA)
Peck Ritchey (Elder Law, Chicago, IL)
Meth Law Firm (Personal Injury; Chula Vista, CA) 

Videos
Digital Marketing for Law Firms, Clio, Feb. 15, 2023.
Using Chat GPT for Marketing Content, Justia, Mar. 31, 2023.

Comments

Post a Comment

Popular posts from this blog

Responding to Emails

Below are tips for responding to emails from clients, lawyers, and prospects, Prompt replies improve goodwill, relationships, and reputations.  For more guidance, see the articles and books listed below. And for examples, see below for sample responses to website inquiries. Tips Attachments - summarize attachments and include a list at the end of  message. Automating  - automate replies to acknowledge receipt and provide timeline. Courtesy - be empathetic, polite, and positive.  Length - keep messages short (use attachments for long messages). Promptness  - respond within 24 hours. Subject - limit to a few words to improve visibility. Articles Accelerating Replies Automating Responses Chat Tools Client Portals Designing a Contact Page Do's and Don'ts Emailing Professionally Ethics of Email Handling Unsolicited Inquiries Responding to Lawyers Sign-Offs and Signature Blocks Using Forms Books Mastering Email Writing Professional Email Samples Family Law Advocates ...
Read more

Designing a Contact Page

Contact pages are an essential part of law firm websites. They facilitate communication with prospects and clients by providing the firm's address, phone number, and a form for emailing, or texting, or live chat.  Contact pages can be linked to client relationship software to improve client intake, marketing, and case management. Consider including a disclaimer that a contact form submission or email does not initiate an attorney-client relationship. Improve your firm's contact page by reading articles about disclaimers , design , enhancement , importance , responding to inquiries , and using QR codes . Consider adding a  client relationship app  to your Contact Page with software like Capterra, Clio, MyCase, and Zola. Read  books about Getting Prospects,   Marketing Online ,  and Virtual Offices . Click here  to view examples or see below for links to sample Contact pages at law firm websites and their client relationship app. Samples of Contact Pages...
Read more

Using Client Testimonials

Feedback enables firms to evaluate client satisfaction, determine client need for additional services, and provide testimonials for firm websites. Seeking feedback shows clients that you care about them. Methods include adding a Feedback Form to firm websites, emailing surveys, inserting questionnaires with invoices, and inviting clients and staff to serve on advisory panels. For more tips, read articles about  advisory boards ,  feedback programs , client surveys , creating testimonials ,  ethical considerations,  survey techniques , questionnaires ,  responding to feedback , seeking feedback , and   survey tips  and  techniques . View samples of online questionnaires  and  feedback forms . Also see printed forms of client surveys ,  exit questionnaires , and our blog posts about managing reputations  and marketing plans . Remember to check ethical requirements of your state bar before publishing testimonials. Below ...
Read more