Below is an action plan for winning the competition for clients. For more information, read the articles and books appended further below.
Automating - use apps for billing, calendaring, marketing, tracking, etc.
Differentiating - stand out from the competition with 24/7 availability, in-person and online consultations, and prompt response
Innovating - adopt techniques that make your services better, faster, and cheaper
Imaging - update your image on business cards, social mediate, and websites
Marketing - use marketing tools to attract new clients and add new engagements with existing ones
Recruiting - hire talented lawyers and keep them motivated and highly compensated
Servicing - provide exceptional service and positive experiences
Surveying - determine client needs and preferences by periodically surveying them online, in person, or by phone