Enhancing Reputations

A good reputation helps persuade clients, colleagues, and the judiciary. It attracts cases, adds authority, and improves interactions. Following is an action plan and resources to manage reputations for successful firms and careers.  
 
Action Plan
Branding - use a tagline on business cards, brochures, and websites.
Listing - list in legal directories and social media; update at least annually.
Monitoring - conduct weekly searches for inaccurate and negative information (e.g., Google, Bing, and social media).
Planning - create a personal development plan to improve knowledge, skills, and abilities.
Publishing - publish articles on blogs, periodicals, social media, and websites.
Reviews - encourage reviews, reply to negative ones, and report fakes.
Surveying - survey client satisfaction and respond to comments.
Volunteering - pursue volunteer opportunities to develop your reputation.
 
Articles
Strategies for Efficient Lawyer Reputation Management
Lawyer Reputation Management
How to Google Yourself and Fix Negative Content
Taking Control of and Managing Your Online Reputation
Client Reviews and Reputation Management
Online Reputation Management FAQ's
 
Books
How to Win Friends and Influence People
The Power of Reputation: Strengthen the Asset that Will Make or Break Your Career
Reputation: What It Is and Why It Matters
Online Reputation Management for Dummies
Social Media Pocket Guide
 
Software
Birdeye
Google Alerts
Hootsuite
Review Ninja




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