Law Practice Tips

Listed below are success strategies from the ABA's 75-page  Report on Practicing Law in the Pandemic and Moving Forward . The Report contains results and recommendations from a nationwide survey of the legal profession.  Strategies for Law Firm Success Communication  - use frequent, transparent, and empathetic communication. Compensation  - assess the effectiveness and fairness of compensation systems. Diversity - promote diversity, equity, and inclusion. Families  - provide support for lawyers and staff with families. Hours - set reasonable expectations for billable hours. Policies - adopt policies to promote uniformity and implement change. Remote Work - provide administrative and technical support for remote workers. Well-Being  - adopt programs that promote work-life balance and physical and mental well-being. Work Schedules  - allow part-time and flex-time.

Listed below are masking alternatives adopted by law firms that have reopened their offices. Also listed are masking articles, checklists, policies, and procedures. Masking strategies are complicated by Coronavirus surges, changing mandates, and varying attitudes. Use these resources to help your firm adopt a policy and comply with laws governing masking.  Masking Alternatives 1. Honor System - assume those without masks have been vaccinated 2. Acknowledgement   Procedure - require acknowledgment  that mask wearing is required if unvaccinated 3. Documentation System - require staff to submit proof of  vaccination Articles Advice for Employers American Attitudes  on Masking B enefits  of Masking E ncouraging  Masking Masking Policies Masking P rocedures Checklists Reopening Checklist   Policies Vaccination Requirements Voluntary Use of Masks Mandatory Use of Masks Surveys Survey of State Mask Mandates Charting of Federal Regulations  

Writing articles for magazines, newsletters, newspapers and websites  is sometimes called  content marketing . Writing articles can  help drive traffic to firm websites, attract new clients, and bring media inquiries and speaking engagements . Submit them to publishers of  print and online and online media. Send articles to clients to attract new business. Select timely topics and avoid legal jargon. Create an editorial calendar so that articles are published on a regular basis. Republish articles at your firm website and in your LinkedIn profile.  Get more tips by reading articles about e-mailing clients ,  how to write  articles, and  writing to win clients . Also see books about Content Marketing ,  Marketing Checklists , and Online Publishing Strategies . For help getting started, consider licensing content from Blumberg or Justia . or hiring writers to produce it. 

Frequently Asked Question Pages attract prospects, boost rankings, and drive traffic to law firm websites. They save lawyer and staff time by enabling visitors to answer their own questions. FAQ Pages can answer questions about fees, hours, and practice areas. They can also explain common legal problems and how the firm can help solve them. Remember to add a search bar at the top of the FAQ Page and periodically update the answers. Enhance visibility by including a link to the FAQ Page in drop-down menus, footers, and sitemaps. For more FAQ tips, read articles about benefits , content , and design of FAQ Pages. For further study about websites, read the ABA's book about Marketing on the Internet , Clio's Guide to Website Design , and Lawyerist’s Web Site Reviews . Also see below for links to effective FAQ pages. SAMPLE FAQ PAGES Questions About the Firm Dixit Law Firm , Tampa (business and technology) Fry Law Firm , Atlanta (personal injury) Thurman Law Firm , Hillsboro (gener

Websites can attract new clients and improve communications with existing ones. For inspiration, visit exemplary websites on display at  Juris Digital ,  Consult Web , and  Disruptive Advertising . For reference, see articles about Adding a Chatbot ,  Creating Landing Pages ,  Improving Law Firm Websites , Essential Elements of Websites ,  Marketing Tips for Solos  and Search Engine Optimization . For deeper study, read the ABA's Guide to Marketing on the Internet  and Steven Krug's Don't Make Me Think .  Consider using a consultant that specializes in law firm websites like FindLaw , Justia , Lawlytics , and Martindale . Also, see below for a checklist of  essential features to consider for your website. BEST FEATURES FOR FIRM WEBSITES About us - include a page with the firm's history, its focus, and how it solve problems and wins cases Blog - add a page to blog legal tips, news about your firm, and developments in the law Chat - include chatbots and assign responsib