Marketing with Articles

Writing articles for magazines, newsletters, newspapers and websites is sometimes called content marketing. Writing articles can help drive traffic to firm websites, attract new clients, and bring media inquiries and speaking engagements. Submit articles to publishers of print and online and online media. Send articles to clients to attract new business. Select timely topics and avoid legal jargon. Create an editorial calendar so that articles are published on a regular basis. Republish articles at your firm website and in your LinkedIn profile. For help getting started, consider hiring writers or licensing content from Blumberg or Justia. Get more tips by reading the following resources. Also see samples of article archives at the following law firm websites hosted by Justia:  

Articles
Content Creation Guide
E-mailing Articles to Clients 

Samples
Bellas & Wachowski (General Practice; Park Ridge, IL)
Meth Law Firm (Personal Injury; Chula Vista, CA)
Kroger Law Firm (Criminal Defense; Beverly Hills, CA)
Pallergar Law Firm (Criminal Defense; Tampa, FL)
Powell Law Firm (General Practice; Troy, MI)
Sac Law Firm (General Practice, San Jose, CA)
Saland Law Firm (Criminal Law; New York, NY)






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