Posts

Improving Productivity

Below is a list of personal productivity tips from the ABA Guide to Doing More in Less Time .  The book was written by two lawyer/consultants who explain easy to implement steps each to improve your practice and well-being. The detailed Table of Contents facilitates adopting of strategies one-at-time.  Set a goal of reading a chapter every month to work smarter. For additional study, see check the apps, articles, and books listed below.   STRATEGIES Create Systems Eliminate Distractions Delegate to Others Eliminate Clutter Schedule Tasks and Use Calendars Plan Meetings Remove clutter from desktops Set goals and priorities Use technology tools Apps Calendars To Do Lists Productivity Articles Being More Efficient Increasing Employee Productivity Self-Improvement Books Collaboration Tools   Organizational Skills Project Management   Time Management  

Educating Clients

Lawyers can improve outcomes and prevent problems by educating clients about the law and firm procedures. Client education attracts clients, creates an atmosphere of trust, and empowers informed decision making. See below for a list of education alternatives and resources for implementing them.   Alternatives Blogs Guides Newsletters Pamphlets Seminars Videos Websites Articles Apps to Manage Events Benefits of Educating Clients Creating Blogs Education Alternatives Emailing Clients Guide to Educating the Public About Law Hosting Seminars Marketing with YouTube Questions to Ask During Seminars Topics to Cover Using Webinars Writing Newsletters Checklists Webinars Providers ABA -  booklets ,  content , and  newsletters Blumberg - client education pamphlets Lexicon - content Google - blog publishing Legal Talk Network - podcasting Paper Street - personalized newsletters Postcard Mania - postcards  Samples Articles - Grabel & Associates Blog -  Arnold & Smith  and Fisher Broyles F

Hiring Staff

The ABA's 2021 Tech Survey reported that a majority of firms use non-lawyers to administrative and marketing activities.  Preserve billable time by using  an assistant. Delegate activities like client intake, maintaining websites, publishing articles, posting to social media, and updating directory listings.  Use the resources listed below to affordable find help for administrative tasks and law firm marketing. Alternatives Associations - seek help from the ABA or local bar associations  Consulting - use a website developer or public relations firm Delegating - assign marketing responsibilities to an assistant or associate Hosting - subscribe to a service that host law firm websites  Staffing - hire a marketing assistant; consider using an intern or student worker Vendors - seek advice from vendors of software for client relations and practice management Websites - visit websites with marketing resources  Articles Benefitting From a Marketing Assistant Daily Marketing Activities Em

Using Exclamation Points

PC's, smartphones, and tablets enable users to add images like emojis and emoticons to their messaging. Users started putting these images into personal messaging during the 1980's  and usage soon spread to business writing.  Despite the popularity of emojis and emoticons, exclamation points remain an important element in writing. Exclamation points can express emphasis, emotion, and excitement. They are less distracting than images. Below is a checklist of things to consider when deciding whether to use exclamation points in emails, papers, pleadings, posts, and texts. For further study, read the articles and books that follow the checklist. Checklist Acceptability - exclamation points are more universally acceptable than emoticons and emojis, but usually not appropriate for pleadings. Audience - consider demographics (age, profession, etc.) when deciding whether to use emojis, emoticons, or exclamation points. Frequency - consider using powerful words to avoid the need for em

Marketing Activities

Marketing activities are essential activity for a successful firm. Start by selecting low-cost activities like attending luncheons and handing out business cards. Measure results to focus on activities that bring more cases. See below for a list of marketing alternatives and resources for implementing them.    Activities Adopt slogan Distribute business cards Give gifts Improve websites Issue press releases Offer checkups Mail postcards Make speeches Participate in Online Communities Request Feedback Send pamphlets Update directories Use social media Write articles Articles Action Plans for Law Firm Marketing Broadening Your Client Base Cost Effective Marketing Techniques Comprehensive Marketung Plan Creative Marketing Strategies Daily Marketing Activities Email Marketing Getting New Clients Managing Client Relationships Marketing During Difficult Times Marketing Trends for Lawyers Online Marketing Activities Strategies for Profitability Tactics for Marketing Books Building Rainmakers