Staffing Strategies

The ABA's 2021 Tech Survey reported that a majority of firms use non-lawyers to administer marketing activities. Preserve billable time with marketing help from an assistant, consultant, or software. Delegate activities like handling intake, maintaining websites, publishing articles, posting to social media, and updating directory listings. Use the resources listed below to affordable find help for client development and law firm marketing.

Alternatives
Associations - seek help from the ABA or local bar associations 
Consulting - use a website developer or public relations firm
Delegating - assign marketing responsibilities to an assistant or associate
Hosting - subscribe to a service that host law firm websites 
Staffing - hire a marketing assistant; consider using an intern or student worker
Vendors - seek advice from vendors of software for client relations and practice management
Websites - visit websites with marketing resources 

Articles

Books

Finding Consultants

Recruiting Employees

Website Hosts


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