Creating a Landing Page

Landing pages are web pages that visitors find by following links in an ad, email, or social media post. They can be used a s a destination for blogs, bios, client events, and marketing campaigns. Landing pages help convert prospects into paying clients and track the results of advertising.  They can be made accessible by inserting links in online advertisements. They can also be publicized by using QR codes on print materials like brochures and business cards. For additional tips, read the articles and books listed below. Also see the samples of landing pages used by law firms with their pay per click advertising.  Articles Benefits of Landing Pages Creating a Lawyer Landing Page Designing Websites Improving Websites Marketing with QR Codes Sample of Law Firm Landing Pages Using Landing Pages for Marketing Books Getting More Clients Law Firm Marketing Tactics Marketing Firms on the Internet Standing out from the Competition Samples Edwards Law Firm  (Family Law, Atlanta) Glassman Law

Making Presentations

Compelling presentati ons are important in auditoriums, boardrooms, classrooms, courtrooms, and offices. Presentations should entertain, persuade, motivate, and educate. Skillful presenters get audiences to change their view, learn new things, and take action.  Below are tips for making effective presentations resources for further study. Tips Audience - research your audience and adjust to their level. Organization - begin with overview, next details, and end with recap. Practice - practice presentations in front of a colleague or friend.  Skills - develop skills by attending in-person or online seminars. Story - tell a story to illustrate your points and entertain. Video - use a video to appeal to emotions and sensibilities. Visuals - limit the number of slides and the content of each slide. Recording - record your presentation for replay as a podcast or YouTube video. Wording - keep sentences short and use inclusive words like us, we and our. Articles Adding Stories to Prese

Building Teams

Firms that foster teamwork and collaboration win clients and cases. Collaborative firms also keep lawyers happier and productive. Additional effort is needed to make remote/hybrid lawyers p art of the team.  Following are tips for improving collaboration and resources for implement them. Tips Activities  - conduct team building activities, hold mealtime get-togethers, and schedule retreats Compensation - adopt bonus systems to incentivize teamwork. Feedback - seek feedback to identify issues and resolve them. Leadership  - appoint a lawyer or assistant to lead team building efforts.   Meetings - include video conferencing links on meeting invitations. Tools - empower lawyers and staff with apps that facilitate collaboration.     Articles Better Law Firm Collaboration Building a Remote Culture Collaboration in Law Firms Forces Driving Lawyers to Collaborate Fostering Collaboration Promoting Teamwork Team Building Activities Tools for Collaborating Books Lawyer's Guide to Collaborati

Writing Invoices

Turn billing from a chore into an opportunity to accelerate revenue and improve client relations.  Below are tips for writing bills that compensate you, keep clients happy, and  satisfy ethical obligations.      Tips Agreement  - use engagement contracts to avoid fee disputes. Frequency  - select a monthly or quarterly billing cycle based on the circumstances of each case. Content  - avoid legal jargon, include an itemized list of what was done, who did it, when it was done, how long it took, and why it was done. Communicating - add a handwritten personal note to invoices to give them a personal touch. Expenses  - include overhead and administrative costs in your fee (instead of billing separately for them).  Payment  - provide e-payment alternatives; state the deadline and penalty for late payments. Automating  - use an app to track time, issue bills, and avoid overbilling claims. Articles Accounting Software Anatomy of an Invoice Best Practices for Billing Billing Tips for New Lawyer

Getting Publicity

Many law firm websites include Press Pages. They  provide information for clients, prospects, and journalists. They typically include press contacts, firm news, highlights of awards, links to media mentions, and articles about or by members of the firm. Press pages can boost search engine rankings and improve chances of being featured by journalists. For additional resources, see the articles, books, and samples listed below Articles Building a Press Page Creating a Marketing Plan Improving a Small Firm's Website Law Firm Press Releases Marketing Tools for Small Firms Writing a Press Release Books Marketing on the Internet Public Relations Small Firm Marketing Successful Marketing Working with Reporters Samples Dingess Foster (Mid-Size, Pittsburgh) Kang Haggerty  (Mid-Size, Philadelphia) Kean Miller  (Large, Baton Rouge) Latham and Watkins (Large, New York)