Marketing With Directory Listings

Free listings are available from Yelp, Google, and lawyer directories like Martindale-Hubbell, Justia.com, FindLaw,com, LawInfo.com, and SuperLawyers.com. Below are tips for creating listings and resources for improving them.  

Tips

Assignment- Start by assigning responsibility to a staff member for creating and updating directory listings.

Budgeting - Consider paying for premium features to improve your firm’s visibility. 

Content - Include affiliations, names, bio's, publications, specializations, and links to social media accounts.  

Directories - Listing in multiple directories will make your firm findable and improve your rankings on search engines like Bing and Google.

Ethics - Carefully examine your options and comply with ethical requirements.

Tracking - Consider using an app to track results and optimize benefits from directory listings.

Articles

Books

Directories

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