Marketing With Directory Listings

Free listings are available from Yelp, Google, and lawyer directories like Martindale-Hubbell, Justia.com, FindLaw,com, LawInfo.com, and SuperLawyers.com. Below are tips for creating listings and resources for improving them.  

Tips

Assignment- Start by assigning responsibility to a staff member for creating and updating directory listings.

Budgeting - Consider paying for premium features to improve your firm’s visibility. 

Content - Include affiliations, names, bio's, publications, specializations, and links to social media accounts.  

Directories Listing in multiple directories will make your firm findable and improve your rankings on search engines like Bing and Google.

Ethics - Carefully examine your options and comply with ethical requirements.

Tracking - Consider using an app to track results and optimize benefits from directory listings.

Articles

Books

Directories

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