Writing articles (also known as content marketing) can help you gain visibility and win new clients. Publishing your articles online and in print can drive traffic to firm websites, lead to new clients, and bring media inquiries and speaking engagements. Click here for an article that provides writing tips and resources for lawyers who want to write articles to promote their practice. Click here for an article that explains how content marketing can be more effective than social media marketing. Learn more by reading ABA books about Building a Law Practice One Article at a Time and Creating an Online Publishing Strategy for Law Firms.