Law Practice Tips

Holidays and other occasions provide firms with an opportunity to use greeting cards to connect with clients. Greeting cards provide a deeper and more meaningful connection than social media. Whether sent by e-mail or U.S. mail, they show that your firm values client relationships. Read on to learn the history of greeting cards and get tips for sending them. History Greeting cards have been used for thousands of years dating back to ancient civilizations in China and Egypt that used them to express New Year’s greetings. Greeting cards experienced a rebirth in the 1400’s when Europeans began exchanging handmade cards. When commercially manufactured cards became available in the mid-1800’s, they became popular in Europe and America for expressing affection, condolence, and holiday greetings.  In the early 1900’s, the greeting card industry experienced significant growth as mobile Americans started using cards to stay in touch. Hallmark (founded in 1910) and American Greetings (establ...

An impressive logo establishes your firm’s professional presence and helps it stand out from the competition. Logos can be used on printed materials like brochures, business cards, and stationery. They can also be used on electronic media like e-mail, firm websites, and social networking.  Make your logo distinctive with colors, design, and imagery.  For more tips, read articles about building a brand ,  choosing a firm name ,  creating a firm logo ,  illustrative examples , and types to consider . Study Pentagam’s book on logo designs . Also see below for links to creative logos used by small law firms with injury, family, and criminal law practices. Samples of Logos Used by Small Firms Bicycle  (Law office of Jeffrey Glassman, Boston MA) Monogram Incorporating Initials of Firm Name (Abdo Law Firm, Clinton, MI) Animal  (David Wolf, Jacksonville, FL)  Abstract  (Sandy Fox, Miami, FL)

Law firm brochures make prospects aware of your firm and alert clients to your services. Click here for an article with tips for do-it yourselfers. The article also has tables that provide cost details and links to sample brochures created by solos and small firms.

Letter writing is an effective method of communication. Letters are useful for persuading an adversary, explaining complicated issues to a client, and submitting detailed proposals and replies. Letters also work well for personal matters like condolences, congratulations, and thank you’s. Read on for tips for writing professional letters that improve your communications. Electronic vs Paper As a first step, consider whether to send a text message or email since they serve a different purpose than letters. Text messages are best for urgent communications, but they can be intrusive, misplaced, and misunderstood. Emails are less intrusive and work well for short requests, quick updates, and distributing information quickly to a large number of people. Letters are effective for communicating lengthy, complex, or confidential information. Letters must be carefully written since they are held to a higher standard of care than electronic communications. Consider using a hybrid approach of com...

Lawyers can use marketing pamphlets to attract new clients and develop additional work from existing clients.  Click here for an article with tips on how to use pamphlets alone or in conjunction with other marketing activities like directory listings and firm websites.