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Showing posts from April, 2026

Marketing with Apps

Establish your firm by creating an app that clients can download at App Stores like Apple and Google. Apps enable users to clients to easily accomplish tasks using their phones or PC's.  Common applications include making appointments, paying bills, and sending messages. Developing an app for your law firm will improve client communication, streamline case management, and put your firm ahead of the competition. Apps automate administration and increase billable time. Below are tips for creating an app and links to articles with "how to" information.  Strategies Appointments - include tools for seeing appointments and scheduling them. Billing - enable clients to view invoices and pay them. Communications - add messaging and notification features to the app. Documents - make client documents available for viewing and downloading from the app. Signing - include a feature that enables clients to digitally sign documents. Status - include a feature that enables clients to t...

Marketing with AI

Artificial intelligence is changing how clients find lawyers and research legal issues. Google and other Search Tools now provide AI summaries at the top of search results making it difficult to attract visitors to websites.  In addition to optimizing for keywords, keep your site at the top of AI-driven search by using easy-to-read content, providing useful information, and structuring for AI algorithms.  Below are strategies to raise visibility of firm websites and attract clients using AI. Beat the competition by making your firm's website discoverable by clients an prospects. Strategies Ap  - create an Ap version of your website to keep clients engaged Content - publish in-depth articles and answers to frequently asked questions Highlights - add a concise list of key points at the beginning of every article Links  - check for broken links that prevent search engines from discovering content Syndication - publish links to articles on social media (Facebook, Linked...