Monitoring Legal Trends

Below is a list of current trends in the legal profession. Keep your firm ahead of the competition by adopting them early. Learn more about the trends by reading the articles and books appended at the end of this post. Trends  Artificial Intelligence - gradual adoption of AI for drafting, litigation, marketing and research Cloud Computing - growing use of cloud for collaborating, saving and signing documents Cybersecurity - rising use of authenticator apps, encryption, and training Office Space - spread of unassigned seating to accommodate hybrid workers and reduce rent Payment - increasing acceptance of credit cards and other electronic payment alternatives Remote Work - remote working continuing at least two each week Schedule - hybrid work schedules with 2 or 3 days in office and remainder at home Signature - increasing use of e-signing with Adobe Sign, DocuSign and Microsoft Teams Team Building - greater emphasis on online engagement to keep lawyers connected  Training - continued

Marketing with Taglines

Firms use slogans (sometimes called taglines) to make themselves more memorable. Slogans are usually limited to a few words and describe unique features of the firm. They can be prominently displayed on websites, business cards, and stationery. When choosing or changing a slogan, use words that are timeless and easy to remember. Consider using a logo with the slogan to stand out like the Black Knight on the business card used by  Palladin , the lead character of the 1950’s TV Western. For more tips, read articles about building a brand ,  designing a logo ,  selecting a slogan ,  ethical considerations , taglines vs slogans , and using them in email . For inspiration, see taglines adopted by famous corporations  and  large law firms . Also see the following examples from websites of solos and small firms.    Sample Taglines Bridge From Big Firm Experience  (Silverberg Zalantis, Tarrytown, NY) Cardoso Cares  (Cardoso Law, Pensacola, FL)  Call Earley, Before It's Too Late  (Law Offic

Choosing Legal Software

Small firms and solos can enjoy many benefits from management software, including client satisfaction, cost reduction, data protection, and information sharing. Monthly subscription fees range from about $40 to $100 per user. The software can manage billing, payments, calendars, cases, communications, conflicts, and documents. Select software that is easy to use and flexible to fit your needs. Look for features like cloud storage, paperless processing, online payment, and smartphone accessibility.  Read reviews to assess quality, scalability, support, and training.  Check your bar association for member discounts and preferred providers.  Use the resources listed below to select a vendor, implement software, and train staff.  Articles Accounting Software Benefits of Business Software Best Apps and Websites for AI Choosing and Using Law Firm Software Client Relationship Software  Digitally Transforming Yourself Questions to Ask Selection Criteria Solo and Small Firm Software Technology

Securely Sending Documents

Electronic delivery speeds the delivery of documents whether filing, collaborating, sharing,  or seeking signatures.  Assure timely and secure delivery by checking addresses and using encryption. Consider alternatives that work best for you, your clients, and co-counsel. Consider the electronic delivery alternatives listed below. Read the see resources listed below for additional tips and a list of providers for client portals.  Alternatives Client Portal - secure, but requires practice management software Cloud - convenient for collaborating and getting signatures E-mail - instantaneous, but security risks Fax - quick and secure, but requires hardware Articles Alternatives to Attachments Client Portals Digitally Signing Documents Email Security Ethical Guidelines Keeping Communications Confidential Protecting Documents with Encryption ,  Passwords, and Portals   Using Email to Communicate with Clients Securing Your Communications Sending Paper Documents Staying Up to Speed on Security

Using Artificial Intelligence

Artificial intelligence and data analytics are powerful tools for automating repetitive tasks, crunching data, competing for clients, drafting documents, and generating ideas.  They can assist with analyzing, litigating, marketing, researching, and writing.  Consult the practice management service of your state bar association for help implementing these tools. Contact legal technology vendors to learn the benefits cost of their products. For self-study, see the articles, books, and software listed below. Articles AI Tools for Lawyers , Emerj Blog, 2/1/2022 Automating and Creating with AI (WSJ Feb. 20, 2023) Benefits of Artificial Intelligence , ABA News, July 2017 Best AI Apps and Websites , Wall Street Journal, 6/19/202 Building AI into Law School Curriculums , Guardian, 7/13/2017 Changing the Legal Profession with AI , Business Law Today, 2/21/2022 Chatbots for Law Firm Websites , ABA Journal, 7/22/2022 Collecting Data for Small Firms , Law Technology Today, April 13, 2018 Ethics o