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Knowing Your Clients

Knowing your clients can help attract business, detect conflicts, screen risks, and win cases. Asking the right questions can help you assess client needs and set expectations. See below for tips and articles to help you implement them.  Tips Ask for feedback on your invoices and website Meet clients at their place of business  Regularly meet with clients in-person, online, and by phone Review comments submitted on your blog and social media Send out surveys to get feedback Take clients to lunch to develop rapport Use data analytics to assess client needs Articles Alternatives for Learning About Clients Importance of Knowing Your Client Conducting Client Surveys Managing Clients Questions to Ask Your Clients Screening Cases and Clients Strategies for Understanding Your Clients Types of Clients Understanding What Makes Your Client Tick Understanding Your Client’s Business Using Data Analytics in Your Marketing What Makes Your Client Tick Books Coaching Your Client Positive Professionali

Cloud Computing

Cloud services can be used to backup, process, share, and store documents and data . Cloud storage reduces the need for hardware and keeps lawyers and staff  in sync whether working from home, the office, or on the road. Cloud services can be used for document preparation, legal research, and practice management. See below for a list of cloud benefits and resources for implementing them at your firm.   Benefits Eliminate equipment Increase Productivity Reduce Costs No Upfront Investment Save Time Work From Anywhere Articles Advantages of Cloud Computing Apps for Cloud Computing Choosing a Cloud Storage Service Cloud Computing vs Cloud Storage Cybersecurity in the Cloud Google vs Microsoft Moving Your Firm to the Cloud Preventing Data Breaches Public vs Private Services Trends in Cloud Computing Ways to Use the Cloud Books Cloud Computing for Dummies Cloud Computing for Lawyers Cybersecurity for Lawyers Legal Technology Guide Paperless Law Offices Software Licensing and Cloud Computing

Improving Productivity

Below is a list of personal productivity tips from the ABA Guide to Doing More in Less Time .  The book was written by two lawyer/consultants who explain easy to implement steps each to improve your practice and well-being. The detailed Table of Contents facilitates adopting of strategies one-at-time.  Set a goal of reading a chapter every month to work smarter. For additional study, see check the apps, articles, and books listed below.   STRATEGIES Create Systems Eliminate Distractions Delegate to Others Eliminate Clutter Schedule Tasks and Use Calendars Plan Meetings Remove clutter from desktops Set goals and priorities Use technology tools Apps Calendars To Do Lists Productivity Articles Being More Efficient Increasing Employee Productivity Self-Improvement Books Collaboration Tools   Organizational Skills Project Management   Time Management  

Educating Clients

Lawyers can improve outcomes and prevent problems by educating clients about the law and firm procedures. Client education attracts clients, creates an atmosphere of trust, and empowers informed decision making. See below for a list of education alternatives and resources for implementing them.   Alternatives Blogs Guides Newsletters Pamphlets Seminars Videos Websites Articles Apps to Manage Events Benefits of Educating Clients Creating Blogs Education Alternatives Emailing Clients Guide to Educating the Public About Law Hosting Seminars Marketing with YouTube Questions to Ask During Seminars Topics to Cover Using Webinars Writing Newsletters Checklists Webinars Providers ABA -  booklets ,  content , and  newsletters Blumberg - client education pamphlets Lexicon - content Google - blog publishing Legal Talk Network - podcasting Paper Street - personalized newsletters Postcard Mania - postcards  Samples Articles - Grabel & Associates Blog -  Arnold & Smith  and Fisher Broyles F

Hiring Staff

The ABA's 2021 Tech Survey reported that a majority of firms use non-lawyers to administrative and marketing activities.  Preserve billable time by using  an assistant. Delegate activities like client intake, maintaining websites, publishing articles, posting to social media, and updating directory listings.  Use the resources listed below to affordable find help for administrative tasks and law firm marketing. Alternatives Associations - seek help from the ABA or local bar associations  Consulting - use a website developer or public relations firm Delegating - assign marketing responsibilities to an assistant or associate Hosting - subscribe to a service that host law firm websites  Staffing - hire a marketing assistant; consider using an intern or student worker Vendors - seek advice from vendors of software for client relations and practice management Websites - visit websites with marketing resources  Articles Benefitting From a Marketing Assistant Daily Marketing Activities Em