Avoiding Disasters

Disasters can be caused by computer hacks, deaths/disabilities, equipment failures, errors/omissions, health emergencies, loss of a key employee, power outages, sabotage, scandals, severe weather, and software glitches. Advance planning can help firms survive disasters and overcome adversities. Following are disaster planning tips and resources for implementing them. Tips Backing Up  - backup data with cloud services and store backup equipment outside of the office. Contacts -  create a communication list with contact details of clients, employees, and vendors. Communicating  -  be prepared with alternative forms of communication (e.g., mobile phones, mobile hotspots, satellite phones, etc.). Delegating  - appoint a leader to take charge in the event of a disaster. Drilling  - stage occasional drills to rehearse roles. Insurance - purchase insurance to cover business interruption, malpractice, and other risks. Inventorying - prepare a list of equipment, supplies, and valuables. Planni

Preventing Malpractice

Defending a malpractice claim can be expensive and tarnish your reputation. Below are tips for avoiding malpractice claims and a links to resources with additional information. Tips Assistance - seek assistance for cases that require additional time or specialization.  Accounting  - use an accounting app to record client funds and keep them in a trust account separate from firm accounts. Automate  - automate calendaring of appointments, deadlines, and hearings; use software for billing, case management, and client communications.  Communications - use written communications to follow-up meetings and phone calls;  promptly provide case updates;  explain reasons for your decisions and strategies. Disengagement  - use a non-engagement letter to confirm that a lawyer-client relationship has not been created. Documentation  - Retain copies of engagement (and disengagement letters), keep notes of matters discussed with clients; retain research that explains issues and approaches. Engagemen

Getting More Clients

Below is an action plan for winning the competition for clients. For more information, read the articles and books appended further below.   Checklist Automating  - use apps for billing, calendaring, marketing, tracking, etc. Differentiating  - stand out from the competition with 24/7 availability, in-person and online consultations, and prompt response Innovating  - adopt techniques that make your services better, faster, and cheaper Imaging  - update your image on business cards, social mediate, and websites   Marketing  - use marketing tools to attract new clients and add new engagements with existing ones  Recruiting  - hire talented lawyers and keep them motivated and highly compensated Servicing - provide exceptional service and positive experiences Surveying  - determine client needs and preferences by periodically surveying them online, in person, or by phone Articles Adopting a Marketing Plan Competitive Challenges   Creative Marketing Strategies Law Firm Competitiveness   Kno

Designing Better Websites

Well designed websites attract clients and keep them returning. Periodically visit other firm websites to assure that your site is competitive. Annually review data to determine whether traffic and retention are adequate.  Use the checklists  below to confirm that your website has essential features and consult the resources for articles, books, and samples of well-designed  websites. Front Page Features Brevity - be concise to speed downloads Menu - include links to other pages of the site Photo - show lawyers and staff   Social - add links to social media pages Tagline - express the firm’s focus or mission  Essential Pages About - awards, focus, history, practice Articles - bibliography or blog Bios - bios for lawyers and staff  Contact - address, phone, etc.  Disclaimers - ethical and privacy notices Press  - news about your firm and its lawyers Portal - client  access to bills, documents, messaging, etc. Articles Adding a Chatbot Alternatives for Hosting Best Practices Creati

Marketing with Surveys

Client surveys let your clients know that you care. Surveys can be used to  evaluate satisfaction with services and determine additional needs. They can be  conducted  at the end of an engagement or distributed annually. Conduct the survey by phone, send by mail,  or create a survey page at your website. Design your questionnaire using a template from Google, Microsoft, or Survey Monkey. Provide an incentive for completion and assure responders that their replies will be kept confidential. For more tips see below for a checklist, articles, books, and samples. .   Checklist Amount of time devoted to client Communication and Office Technology Fairness of Fees Friendliness of staff Handling of inquiries Information on invoices Office location and furnishings Promptness of service Quality of legal advice Articles Asking Questions Benefitting from Surveys Building Reputations Client Feedback Programs Collecting Data Creating Online Surveys Handling Angry Clients Survey Alter