Marketing with AI

Artificial intelligence is changing how clients research lawyers and legal issues.  Google and other Search Tools now provide AI summaries at the top of search results making it difficult to attract them to firm sites.  Below are strategies to maintain visibility for firm websites and engage clients and prospects. Beat the competition by making your firm's website discoverable and appealing to both search engines and users.

Strategies
Ap - create an Ap version of your website to keep clients engaged
Content - publish in-depth articles and answers to frequently asked questions
Highlights - add a concise list of key points at the beginning of every article
Links - check for broken links that prevent search engines from discovering content
Syndication - publish links to articles on social media (Facebook, LinkedIn, Twitter, etc.) 
Speed - reduce graphics to speed loading and improve access by Search Tools.
Update - periodically update content since Google favors updated sites
Writing - use a conversational tone and avoid legal terminology

Articles

Books





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