Marketing with AI

Artificial intelligence is changing how clients find lawyers and research legal issues. Google and other Search Tools now provide AI summaries at the top of search results making it difficult to attract visitors to websites.  In addition to optimizing for keywords, keep your site at the top of AI-driven search by using easy-to-read content, providing useful information, and structuring for AI algorithms. Below are strategies to raise visibility of firm websites and attract clients using AI. Beat the competition by making your firm's website discoverable by clients an prospects.

Strategies
Ap - create an Ap version of your website to keep clients engaged
Content - publish in-depth articles and answers to frequently asked questions
Highlights - add a concise list of key points at the beginning of every article
Links - check for broken links that prevent search engines from discovering content
Syndication - publish links to articles on social media (Facebook, LinkedIn, Twitter, etc.) 
Speed - reduce graphics to speed loading and improve access by Search Tools.
Update - periodically update content since Google and other Search Engines favor updated sites
Writing - use a conversational tone and avoid legal terminology

Articles

Books

Videos

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