Marketing with Social Media

Social media can be more powerful than billboard ads, TV commercials, and other forms of advertising. Major platforms include Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, and X (formerly Twitter). They attract clients, boost reputations, and maintain connections with family/friends. Be mindful of ethical rules and client confidences to avoid malpractice. Below are tips for using social media and examples of several law firms that use social media and post at firm websites. Also included are links to resources with additional information, including articles, books, webinars, and websites.

Tips
Addiction - avoiding digital addiction by limiting use to a few hours per week
Content - make posts interesting and encourage readers to share with others
Community - engage readers by asking them to submit comments and questions
Networks - join networks used by clients (e.g. LinkedIn, Twitter, etc.)
Niche - adopt a niche to attract prospects to your practice
Technology - continually consider changes needed to evolve
Trends - stay alert to trends and mention them in posts
Topics - post newsworthy information to avoid boring readers
Unique - differentiate yourself from the competition with unique content
Wording - be careful with word choice to maintain professionalism

Articles

Advancing Your Career with Social Media 

Building a Social Network

Ethical Considerations

Joining the Conversation

Selecting a Platforms

Staying Professional


Books

Handbook of Social Media Law

Legal Ethics and Social Media

LinkedIn Marketing Techniques 

Online Publishing Strategies

Transform Your Firm with Social Media


Examples

Facebook - Glassman Firm, Injury Law (Boston, MA)

Instagram - Whittle & Melton, Injury Law (Spring Hill, FL)

LinkedIn - Pierson & Ferdinand, Employment Law (Philadelphia)

TikTok - Sapochnik Law Firm, Immigration Law (San Diego, CA)


Webinars

Building Your Brand

Ethical Considerations

Using LinkedIn to Attract Clients


Websites

Justia (articles)

Hootsuite (media manager)

JD Supra (articles)

Zoho (media manager)






 




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