Prospecting for Clients
Dale Carnegie's best-selling book about marketing explains how to win over people by being attentive, friendly, and sympathetic. Titled How to Win Friends and Influence People, over 30 million copies have been sold since first publication about 100 years ago. Click here for an article with tips and resources for using Carnegie’s methods to convert prospects into clients. Also see articles about addressing unmet needs, improving intake, and using checklists, forms and software.