Marketing with Podcasts

September is International Podcasting Month which comes at a time of growing interest in podcasts by listeners and media companies. Podcasting requires more time and money than other marketing activities, but it can help you and your firm stand out from others. Start by listening to podcasts for lawyers at Legal Talk Network (LTN) and reading articles about podcasting by lawyers, finding listeners, firm podcasts, launching a podcast, and producing one. Then read a book like Podcasting for Dummies for step-by-step guidance. Contact LTN to for professional help with recording, post production, marketing, and publication. 

Comments

Post a Comment

Popular posts from this blog

Improving Your Writing

Improve your writing by using active voice, action verbs, present tense, singular nouns and other principles of clear writing . Get inspired by reading  an article about the importance of improving writing throughout your career. Then enhance your writing skills by reading articles about  Common Mistakes ,  Grammar Goofs ,  Muddled Writing ,   Learning to Write Well ,  Writing Tips  and Writing Resources .  Visit the Federal Register website for its  Plain Language Tools ,  Drafting Resources , Newsletter  and  Handbook . Read  books about Elements of Style ,  Grammar and Writing,   Judicial Perspectives on the Written Word , Legal Writing Resources , and Strategies for Faster and Better Editing . Proofread your writing with  Grammarly ,  Microsoft Edtor , and other writing tools .
Read more

Keeping Current

Set aside time in your daily schedule to check developments in law, technology, and practice management. Keep current on legal news by visiting legal news websites . Stay alert to general news by subscribing to top ranked aggregators , associations ,  blogs , newsletters ,  newspapers , podcasts ,  twitter feeds , and websites . U se social media posts for quick updates and other sources for deeper learning.  Listen to podcasts  or social media while commuting, exercising, or travelling. For more strategies, read articles about preemption checking , how to check facts and stay current on  legal news and  current events .  And check the resources at websites maintained by law libraries at universities of  HK , USF , and  UW .
Read more

Using Hashtags

Hashtags (#) and handles (@) can be used to search content on social media and increase the visibility of your postings. Use # with words to lure readers searching for those words. Tag people and organizations with @ to attract searchers looking for them. Learn how to use handles and hashtags by reading articles about them ,  what they mean , marketing with hashtags ,  popular legal tags , hashtag etiquette ,  promoting your firm with tags,   using hashtags on linkedin , and tips for searching with tags .  Also see articles about using Instagram ,  LinkedIn and Twitter hashtags. Also see the  post   about  marketing with social media   and visit the ABA's web page with social media resources . , us
Read more