Managing Reputations

Clients, lawyers, and jurists use the Internet to evaluate your reputation for ethics, knowledge, and trustworthiness. Manage your reputation by monitoring references to your name on the Internet to correct errors and supplement information.  Use AAW's Checklist for Reputation Management and DBI's Digital Branding Checklist.  Read articles about editing your Google profile, ethical concernshandling fallout from bad reviewsprotecting your firm's reputation and managing directory listings. 


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