Winning Trials

Win trials by anticipating issues, preparing to-do lists, creating demonstrative aids, and telling a compelling story. Use virtual preparation to improve witness performance. Keep conversations informal, make briefings short, and use playback as a teaching tool for witnesses. For more tips, read articles about best practices, ethical rules, expert witnesses, preparing visuals, trial tips, using iPads, virtual trials, and witness preparation. For comprehensive study, read books like Guide to Trials, Preparing Witnesses, Pre-Trial Strategies for Success, Storytelling for Lawyers, Trial Manuals, Trial Tips, and What it Takes to Win, and Winning Jury Trials.





Comments

Post a Comment

Popular posts from this blog

Using Client Testimonials

Feedback enables firms to evaluate client satisfaction, determine client need for additional services, and provide testimonials for firm websites. Seeking feedback shows clients that you care about them. Methods include adding a Feedback Form to firm websites, emailing surveys, inserting questionnaires with invoices, and inviting clients and staff to serve on advisory panels. For more tips, read articles about  advisory boards ,  feedback programs , client surveys , creating testimonials ,  ethical considerations,  survey techniques , questionnaires ,  responding to feedback , seeking feedback , and   survey tips  and  techniques . View samples of online questionnaires  and  feedback forms . Also see printed forms of client surveys ,  exit questionnaires , and our blog posts about managing reputations  and marketing plans . Remember to check ethical requirements of your state bar before publishing testimonials. Below are links to sample Testimonial Pages at solo and small firm websites
Read more

Writing Website Disclaimers

Continually review your law firm website to keep it current and comply with evolving ethical requirements. Avoid ethical complaints by using  a short disclaimer at the bottom of each page with a link to a detailed Disclaimer Page.  Add a Policy Page to comply with laws governing privacy. For more information, see the resources listed below and  consult your state bar association.  Articles ABA Modernizes Marketing Rules Best Practices for Privacy Policies Disclaimers for Firm Blogs and Websites Ethical Guide to Lawyer Marketing Ethical Guidelines for Websites Guide to Website Design Overview of Online Ethics for Lawyers   Books Ethics and Technology Legal Ethics and Social Media Marketing on the Internet   Forms Jennifer Ellis Blog Louisiana Legal Ethics Blog Samples Disclaimers Cardone Firm (New Orleans) - personal Injury Lubiner, Schmidt & Palumbo (Newark) - criminal immigration and traffic Mehr, Fairbanks & Peterseon (Lexington) - disability, insurance, and personal inj
Read more

Writing a Bio

Well-written biographical information can attract clients, enhance reputations, get jobs, and recruit staff. Biographies tell a narrative story that promote you and your firm. They are used in directory listings, business proposals, firm websites, and social media profiles. They give prospects a reason for consulting you.  Use the tips and resources below to help write a new biography or update an old one.   Ask an associate or marketing professional to proofread your bio and suggest improvements.  Mark your calendar with an annual reminder to update your directory listings, social media profile, and website bio.   Tips Audience - adversaries, clients, judges, prospects, and recruits Awards - mention awards and accomplishments Contact - include contact information and a link for submitting inquiries Content  - provide credentials, history, personal interests, and practice areas  Graphics - insert a professional quality photograph and use bulleted lists and infographics Length - keep it
Read more