Selecting the Medium for Your Message

"The medium is the message" is a phrase made popular in 1964 by Marshall McLuhan in his best selling book about media.  For maximum impact, carefully select the medium when communicating with clients, lawyers, and staff. Options for communicating include:

Articles - publish articles online and in print to enhance your reputation

Face-to-face - best for emotional or difficult topics

Email - useful for assigning tasks, following-up, and seeking clarification

Letters - useful for formal communications and transmitting documents

Memos - report research results

Note cards-  use for informal communications to express concern or gratitude 

Phone Calls - useful for dialogue about complicated subjects

Social Media - effective for staying connected

Texts - limit use to short messages

Video - effective for courtroom presentations and marketing legal services

Webinars - popular for educating and marketing 


For communication tips, read articles about communicating with clientschoosing the right medium, ethical considerationsoffice communicationsmarketing, opinion lettersthank you notes, and workplace communications. Check samples of briefs, letters, opinionsnotes, and research memos. Read books about Effective CommunicationLegal Literacy, Legal WritingLetters for Litigators, and Online PublishingAlso see our blog posts about client portals, delivering documentsemail etiquetteletter writing, and using social media.




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