Marketing with Postcards

Postcards are an easy and inexpensive way to stay in touch with clients, prospects, and referral sources. Use postcards to alert readers to office changes, new lawyers, and legal issues. Use wording that reminds readers that you can help solve legal problems and win lawsuits. Send postcards by US Mail or attach them to an email. For more tips, read articles about lawyer marketing and ethical considerations. Also see articles about direct mail marketing and communicating with email, letters, mail, postcards and greeting Cards. See below for features to consider and sources for purchasing and mailing postcards. 

Features

Brevity - be concise to promote readership

Communication - use text to connect with clients

Graphics - add eye-catching images and photos

Marketing - educate readers about legal services


Sources
Vista Print - customized
Postcard Mania - off-the-shelf cards by industry (including lawyers)
Modern Postcards - customized
Postcard Services - customized
Tenez – off-the-shelf cards

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