Bridging Generations

Generational differences motivate clients and lawyers. Marketing, recruiting, and supervising can be more effective when adjusted for these differences. See below for a list of generational differences and resources for accommodating them.

Silent Generation (ages 79 to 99; born 1925 to 1945)
Grew up during the depression and lived through World War II. Prefer paper and low tech. Hardworking, loyal, and respectful. May need legal assistance with legal aspects of elder care and elder abuse.

Baby Boomers (ages 60 to 78; born 1946 to 1964)
Born during the golden age of television. Veterans of Korean and Vietnam wars. Known for strong work ethic, loyalty to employers, and professionalism. May need estate planning for themselves and for family members with special needs Constitutes about 25% of the workforce.

Generation X (ages 43 to 59; born 1965 to 1980)
Declining birthrates and advent of personal computers. Lived during Watergate, Arab Oil Embargo, and Aids Crisis. Increasing exposure to daycare and divorce. Extremely independent and seek work-life balance. Represents approximately 31% of the workforce.

Generation Y (ages 27 to 42; born 1981 to 1996)
Also known as Millennials. Exposed to growing violence in schools. Lived through 9/11 and the Iraq War. Tech savvy, risk takers. Slow to leave home and marry. Prioritizes work-life balance and values diversity, praise, professionalism, and remote work. Makes up 35% of the workforce.

Generation Z (ages 13 to 26; born 1997 to 2010)
Also known as iGen. Proficient with social media, smartphones, and tablets at an early age. Greater exposure to violence. Indulged by parents more than other generations. Less loyalty and seeks others with similar beliefs. Values autonomy, health, honesty, and stability. Accustomed to using virtual assistants like Alexa, Cortana, and Siri. Represents about 5% of the workforce.

Generation Alpha (ages <13; born after 2010)
Saturated with digital devices and social media. Coronavirus shut-in adversely impacts socialization. Values skills training and dislikes risk. Texting prioritized over voice communication.

Books

Comments

Post a Comment

Popular posts from this blog

Using Client Testimonials

Feedback enables firms to evaluate client satisfaction, determine client need for additional services, and provide testimonials for firm websites. Seeking feedback shows clients that you care about them. Methods include adding a Feedback Form to firm websites, emailing surveys, inserting questionnaires with invoices, and inviting clients and staff to serve on advisory panels. For more tips, read articles about  advisory boards ,  feedback programs , client surveys , creating testimonials ,  ethical considerations,  survey techniques , questionnaires ,  responding to feedback , seeking feedback , and   survey tips  and  techniques . View samples of online questionnaires  and  feedback forms . Also see printed forms of client surveys ,  exit questionnaires , and our blog posts about managing reputations  and marketing plans . Remember to check ethical requirements of your state bar before publishing testimonials. Below are links to sample Testimonial Pages at solo and small firm websites
Read more

Designing a Contact Us Page

Contact pages are an essential part of law firm websites. They facilitate communication with prospects and clients by providing the firm's address, phone number, and a form for emailing, or texting, or live chat.  Contact pages can be linked to client relationship software to improve client intake, marketing, and case management. Consider including  a disclaimer that a contact form submission or email does not initiate an attorney-client relationship.  Improve your firm's contact page by reading articles about  client relationship software , contact disclaimers ,  designing contact pages , improving client contact , and  the importance of client contact pages . For further study, read ABA books about  Internet Marketing   and  Virtual Offices . See below for links to sample contact pages with the name of the client relationship software integrated into the page.  Examples of Contact Pages Frankl & Kominsky , Boynton Beach, FL (Captorra) Law Office of David M. Goldman , Jack
Read more

Welcoming New Clients

Make new clients welcome by providing them with a welcome kit. The kit can be posted on firm websites, physically delivered at in-person  consultations or emailed for virtual consultations. Below are tips for creating welcome kits and links to resources to help you welcome new clients.  Tips Benefits - welcome kits create favorable impressions, set expectations, and streamline the onboarding process.    Contents - include a contact page, client questionnaire, firm brochure, retention agreement, and welcome letter. Cover - put the contents in a presentation folder imprinted with the firm's name to make it memorable. Digital - create a PDF or video for the benefit of clients that consult virtually or prefer being paperless. Education - use the ki t to introduce members of the firm, billing procedures, client responsibilities, possible outcomes, and timelines.   Tools - keep clients happy by using additional tools like practice management apps and client intake forms.   Arti
Read more