Marketing with Surveys
Client surveys let your clients know that you care. Surveys can be used to evaluate satisfaction with services and determine additional needs. They can be conducted at the end of an engagement or distributed annually. Conduct the survey by phone, send by mail, or create a survey page at your website. Design your questionnaire using a template from Google, Microsoft, or Survey Monkey. Provide an incentive for completion and assure responders that their replies will be kept confidential. For more tips see below for a checklist, articles, books, and samples. . Checklist Amount of time devoted to client Communication and Office Technology Fairness of Fees Friendliness of staff Handling of inquiries Information on invoices Office location and furnishings Promptness of service Quality of legal advice Articles Asking Questions Benefitting from Surveys Building Reputations Client Feedback Programs Collecting Data Creating Online Surveys Handling Angry Clients Survey Alter