Marketing with Webinars
Educational webinars are an inexpensive and effective way to attract new clients and keep in touch with existing ones. Webinars can establish your reputation and increase your visibility on the Internet. Consider holding monthly or quarterly webinars as live events and recording them for replay by those unable to attend. Create an archive of past webinars at your firm website and launch a YouTube page to broaden their availability. Norm Rubenstein with the Zeughauser Group cautions webcasters to provide in-depth thought leadership to attract viewers and consider podcasting as an audio alternative to webcasting. For more webinar tips, read articles about checklists, hosting, planning, promoting, and Zooming webinars. Also see our post about marketing with podcasts. For in-depth study, read books like the Lawyers Guide to Marketing on the Internet, Marketing with Webinars, and Webinars for Dummies. Get inspired by viewing Law Firm Webinar Pages which are hosted by Justia.
Examples of Law Firm Webinar Pages:
Czepiga Daly Pope & Perri (Elder, Estate Planning and Probate Law)
Ettinger Law Firm (Estate Planning)
Jules Marin Haas, NY (Trusts, Estates, and Property Law)